FINDING THE RIGHT BALANCE BETWEEN QUALITY AND VALUE

FINDING THE RIGHT BALANCE BETWEEN QUALITY AND VALUE

Value investing has been around for decades, and it has earned a reputation for being one of the most successful investment strategies.

Value investors often look for opportunities where the market has undervalued a company or an asset, implying that the market is not always rational in its valuation of companies or assets. In fact, value investors believe that the market can be systematically irrational over the long term, creating opportunities for those who can correctly identify undervalued companies.

This highlights the importance of careful analysis and judgment in value investing, as well as a willingness to go against prevailing market sentiment when necessary. While value investing is based on the belief that markets can become irrationally pessimistic about certain stocks, investors must also recognize that markets can become irrationally optimistic about other stocks as well. Therefore, there is both opportunity and risk in selecting undervalued stocks, and value investors must proceed with caution and a clear understanding of the inherent processes involved.

?Quality-Value and unconditional value is an interesting concept. Quality-Value investing involves searching for companies that are undervalued but also have strong fundamentals, such as steady cash flow, high returns on investment (Profitability), and low debt-to-equity ratios (Prudence). The idea is that these companies are less likely to decline (Protection) in value (Price) even if markets experience short-term volatility.

Unconditional value investing, on the other hand, focuses solely on seeking out undervalued companies based on traditional value metrics, such as low price-to-earnings ratio or low price-to-book value ratio. This approach is more focused on buying stocks simply because they are considered cheaper and ignoring the quality of the underlying company. So, they may be cheap for a good reason.

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Value, Junk-Value, and Quality-Value. Different worlds different characteristics. Data from 31.12.1999 to 31.03.2023. Source: Pictet Asset Management, WorldScope. Value defined as the top 50% scores of the average ranks between FY1 earning-to-price, book-to-price, and earnings-to-price. Quality top quintile Profitability and Prudence. Junk bottom quintile Profitability and Prudence..

A paradox may arise because quality-value investing requires investors to pay a premium for companies with stable fundamentals, which means they may not always be considered undervalued on a strict value investing basis. This can be challenging for investors looking to identify the most attractive undervalued stocks regardless of their inherent quality. Also, a simple risk factor analysis of a quality-value portfolio may fail to reveal the inherent value dimension as it may be obfuscated by the premium for quality.

On the other hand, strict adherence to unconditional value metrics may cause investors to overlook high-quality companies that are temporarily undervalued due to market conditions or other factors.

In essence, quality-value and unconditional value requires investors to strike a balance between seeking out fundamentally sound companies while also remaining open to potentially undervalued companies even if they may not meet the strict value metrics. Finding this balance requires careful research, analysis, and judgement.

Benjamin Graham, who is widely considered to be the father of value investing, was an advocate of a more conservative approach to investing, and he believed that value investing was all about identifying undervalued but fundamentally sound companies that are trading at a discount to their intrinsic value. Graham would have been more inclined towards the quality-value approach, which takes into consideration not just the stock price but also metrics such as the company's earnings, cash flow, and debt.

Graham emphasised the importance of making investment decisions based on sound financial analysis rather than relying on speculation, emotions, or rumours. He encouraged investors to focus on stocks with a Margin of Safety, that is, a difference between the stock's price and its intrinsic value to minimise the risk of loss.

In his book "The Intelligent Investor," Graham stressed the importance of discipline and a long-term perspective. He believed that investors should adopt a buy-and-hold approach when investing in undervalued companies, as the intrinsic value of the company would eventually be reflected in its stock price over the long term.

Therefore, Graham would likely have selected a value investing approach that balances between value and quality, seeking undervalued companies with a strong fundamental track record and a margin of safety to minimise the risk of loss.

Obviously, the concept and metrics of value investing have changed considerably since Benjamin Graham published "The Intelligent Investor" in 1949.

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Since then, there have been some significant changes in the way value investing is practised, as well as in the types of metrics used to evaluate companies. Some key lines of thought may be:

Focus on Growth - In recent years, many value investors have shifted their focus to companies with the potential for profitable growth, rather than simply undervalued companies. The advent of technology and the rise of companies such as Amazon and Facebook, for example, has challenged the traditional value-investing paradigm, as for many of these companies’ traditional value metrics may be misleading.

Use of Machine Learning - Many investors are now using machine learning and other data analytics tools to find undervalued companies. These techniques may enable investors to analyse vast amounts of data quickly and accurately, helping them identify patterns and uncover hidden value in companies.

Environment, Social and Governance (ESG) Metrics - Many investors are also incorporating ESG metrics into their analysis of companies. ESG metrics evaluate companies on their environmental, social, and governance practices, providing a more comprehensive picture of a company's value.

Quantitative Metrics - Some investors are now relying heavily on quantitative metrics, such as price-to-sales ratios or price-to-earnings ratios, or other enterprise value related metrics to evaluate stocks. These metrics are used to identify companies with attractive valuations and the potential for growth. An added complication to this, is the increasing rate of technological change and the associated rapid innovation and disruption that poses a challenge for the traditional value-based approach. Many modern technology firms, for example, are not valued on traditional metrics such as earnings or book value, which makes it difficult for value investors to assess their intrinsic value.

In summary, while the basic principles of value investing have remained the same, the metrics and methods used to evaluate stocks and the strategies employed by investors have evolved over time to meet the changing demands of the market.

In times of slowing economic growth, it is important to focus on companies that have stable earnings and exhibit solid financial performance which is the hallmark of the quality-value approach. Characteristics such as high pricing power, high barriers to entry, and strong competitive advantages are competitive advantages that enable quality companies to pass on rising inflationary costs to customers leading to better returns on investments. Finally, when interest rates are rising, quality-value investing is a sound strategy because higher interest rates typically lead to lower stock market valuations. However, quality-value stocks are better able to withstand rising interest rates because they have strong fundamentals and are more likely to weather economic headwinds than other stocks.

The required ability in implementing a strategy to harvest market sentiment which is often driven by emotions is to be both patient and disciplined.

The most successful investors are those who are able to detach themselves from market psychology and think logically, analytically, and rationally. A good way of doing it is to be Quants.

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"The intelligent investor is a realist who sells to optimists and buys from pessimists." - Benjamin Graham

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