Navigating uncertainty, ON Semiconductor seeks to win with reliable solutions

【Lansheng Technology News】From 2022 to 2023, the entire semiconductor supply chain will usher in unprecedented market shocks, and many companies are facing difficulties moving forward from record-breaking performance in 2022 to 2023. Faced with such a foggy market prospect, ON Semiconductor President and CEO Hassane El-Khoury recently said in an interview with Chinese media: "2023 will be a relatively challenging year despite the global international background. , but we still achieved a new transformation, navigated the uncertainty, and delivered reliable solutions to our customers.

Automotive and industrial are the two major application markets that ON Semiconductor values most. In the automotive market, ON Semiconductor focuses on electric vehicles, the largest growing application. It also maintains close attention in the fields of autonomous driving assistance systems ADAS and automotive safety.

In the industrial market, ON Semiconductor focuses on energy infrastructure, especially charging stations and charging infrastructure, which can be regarded as energy capture, storage and energy distribution. Of course, these two major application markets are not isolated. Without sufficient infrastructure and charging infrastructure, the electric vehicle market will not achieve rapid development.

If people cannot see the development of the electric vehicle market, they will not build charging energy and infrastructure. When building infrastructure, people will also consider whether there are relevant renewable energy storage and distribution technologies. Hassane El-Khoury bluntly said that ON Semiconductor wants to build a sustainable ecosystem, and what connects the two fields is data, because only through data can ON Semiconductor extract intelligent insights and achieve higher levels in a wide range of s efficiency.

To build a sustainable ecosystem, ON Semiconductor mainly relies on smart power supply and smart sensing technology. In terms of smart power supply, there are silicon carbide and silicon power supply technologies, and in terms of smart sensing, there is image sensor technology.

In terms of intelligent sensing, ON Semiconductor's image sensors rank first in the global market in the automotive and industrial markets. According to 2022 data, ON Semiconductor's market share in the automotive market is 46%, and in the ADAS market it is 46%. With a share of 68%, the leading market share means that ON Semiconductor will double its investment and continue to build more solutions in this field. The key to ON Semiconductor's success in intelligent sensing is its superior technology applicable to all user scenarios, as well as its focus and focus on providing very specific solutions for the automotive and industrial markets.

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