Navigating uncertainty, change and finding opportunities | Issue #13 | The M&A Insider
Dear readers,
A good proportion of agencies have come back from a challenging 2023 and predict growth in 2024, but uncertainty prevails and no one is banking on a good year at this stage.
The performance of the economy, wars and elections on both sides of the pond, are making investors and buyers nervous, or at best cautious.?
But most are in search of growth and scale to minimise the impact of inevitable bumps in the road, shore up current client relationships,? and build for the future.
On the lower end of the market, we’re seeing a surge in interest to consolidate, as there is a combination of small agencies struggling and mid-sized agencies looking to scale faster.
For the top end of the market, the big networks seem to be going through neverending internal reorganisation, and/or focusing on transformational deals.
The emerging groups and private equity investors are active, and provide exciting opportunities for the scaling, independent digital agencies.
Finally, can anyone keep up with AI developments? And what happens next??
My guess is that the BigTech firms win over, and will either acquire, copy and/or smother (by offering free services) the AI startup community in the space.?
Let's see which start ups can overcome the resources and might of BigTech.
All the best
Mark
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What's Happening
5th & 6th June - Futurescape: Youth Marketing Strategy London 2024
Mark Sainthill & ??Dan Archer are heading to Futurescape, a high-energy event full of opportunities to generate engaging leads, raise brand awareness and be part of the youth marketing conversation.
Pion has offered M&A Insider subscribers 2 for 1 on tickets for the event, which you can access via this link.
Let us know in the comments if you're attending, we'd love to see you there.
16th - 19th June - Cactus in Cannes
Pete Hoole , Spencer Gallagher & Mark Sainthill will be in Cannes from Sunday 16th June. We are hosting a gathering on the first night for Agency Founders and owners.
If you'll be there on Sunday 16th email [email protected] for details on where we'll be.
26th June - The Inside Track: The changing ways to build value in your agency
Over the last year, we’ve witnessed firsthand how buyers' needs and expectations are evolving. When it comes to building value into your business the landscape is changing.
At our next Inside Track event we will be exploring how agencies can integrate AI products into their businesses, the value of the human experience and the techniques which perform when it comes to increasing your agency's value.
This event is exclusively for owners and founders of agencies with over ￡2M turnover or 20+ staff, if you'd like to be invited, register here.
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