Navigating the Transition: Moving from Marketing to Sales and Channels Programs

I often get asked why the #career transition from #marketing to Sales programs. And now is a good time, with 2+ yrs in the role, to explain that.

In my 20+ years as a marketer, I have come across comments such as “you guys don't understand sales," "you just throw random contacts and call them leads," and "your KPIs don't match my KPIs" - and I am sure some of you may have too.

So, when the opportunity to sit on the sales side of the business came along, I grabbed it.

What did I learn, and why did I do it?

• ?A desire for a more hands-on role in driving revenue growth - ability to marry marketing experience to sales programs and see the actual revenue impact.
• Ability to work directly with customers or partners on a more 1:1 basis which may not always be possible with scale marketing.
• ?Tight engagement in the sales process to better understand customer needs, buying behavior, and what "sales wants."
• ?Interest in learning more about the sales function, working closely with them, understanding their challenges, helping to address them, and driving overall business goals.
• Take the marketing experience and build customized programs to support sales - an excellent pathway to take on more responsibility and potentially progress to a leadership role in business development and likes.

I continue to love marketing, especially Demand Generation. Still, it also gives me great satisfaction to work closely with the revenue drivers and support them in achieving their goals, which impacts the organization's goals. And I have had some great experiences, successes, and learning in the past couple of years—all thanks to my incredible team current 王天祺 , Euna Cho , Nancy P Adimulapu , ??Taiki Itazaki Tay Jerbrina , and past (you know who you are) including managers Carlos Cienfuegos Maria Dzhanan Dipankar Hazarika and the very supportive stakeholders Shabeer Mohamed ; Rauf Mansoor ; Hyun Jung Kim ; Angeline Lim ; Yosuke Nakamura Pijush Mukherjee and the entire sales teams who believe in and try new ideas with calculated risks for business growth.

I'd like you to watch this space for more. I would also love to hear your transition stories - let us talk!

#demandgeneration #salesprograms