Navigating the Transition: Leveraging Humorbragging for Academics Stepping into Industry
Stefano Gaburro, PhD, CCC
Scientific Director and Product Manager @ Tecniplast | Neuropharmacology PhD | 1st Cialdini Certified Professional in Germany and Italy and Founding Member| Keynote Speaker l Book Author
As academics, the transition from the cloistered halls of academia to the dynamic world of industry can be daunting. The challenge often lies in showcasing our extensive skills and experiences without falling into the trap of seeming overconfident or, conversely, underplaying our achievements. This balancing act, known as the self-promotion paradox, is where humorbragging, an innovative approach from the field of social psychology, can be a game-changer.
Understanding the Self-Promotion Paradox
For many in academia looking to transition to industry roles, the dilemma often revolves around how to effectively share personal accomplishments without appearing arrogant. This paradox, a well-documented psychological phenomenon, can hinder our ability to present ourselves as both competent and likable (based on Dr. Robert Cialdini principles)- two essential traits in the job market.
Introducing Humorbragging
Enter humorbragging, a term coined in the intriguing study "The Humor Advantage: Humorous Bragging Benefits Job Candidates and Entrepreneurs" by Pai et al. (2023). This concept involves blending self-enhancing humor with self-promotion, enabling individuals to showcase their achievements while simultaneously coming across as warm and competent.
Why Humorbragging Works
Humorbragging works on two levels: it mitigates the risk of appearing overly self-congratulatory while highlighting your competencies in a light-hearted manner. By infusing self-promotion with appropriate humor, you're not just listing your achievements; you're telling a story that resonates on a more personal level with your audience.
Application in Job Seeking
In practical terms, humorbragging can be applied in various aspects of the job-hunting process:
Evidence of Effectiveness
Studies have shown that candidates using humorbragging are more likely to attract employer interest and are perceived as warmer and more competent. This approach has proven effective across various industries, suggesting its broad applicability for academics seeking to transition into diverse professional landscapes.
Crafting Your Humorbragging Narrative
To effectively use humorbragging, consider the following:
In conclusion, for academics leaping into industry, humorbragging offers a powerful tool to navigate the self-promotion paradox effectively. It's not just about showcasing what you can do; it's about doing it in a way that is both engaging and endearing. Remember, the key is to strike the perfect balance between showcasing your academic prowess and your human side – a blend that makes you not just a skilled professional but also a relatable and likeable one.
References
Pai, J., Chou, E. Y., & Halevy, N. (2023). The Humor Advantage: Humorous Bragging Benefits Job Candidates and Entrepreneurs. Personality and Social Psychology Bulletin, 1-15. DOI: 10.1177/01461672231214462. Available at: