Navigating TikTok’s Uncertainty: How Higher Ed Advertisers Can Adapt and Thrive Across Social Media
It’s hard to imagine social media without TikTok. Over the past few years, this platform has revolutionized the way brands, creators, and even higher education institutions connect with their audiences. But, with increased regulatory and security scrutiny, there are still questions about the future of the platform. Higher education institutions should prepare for potential disruptions. ?
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[Blog] The Ultimate Guide to IP Warming for Email Success
Launching a new Slate instance? Don’t skip IP warming! Gradually increase email volume to build trust with ISPs, ensuring your messages land in inboxes, not spam. This crucial step protects your sender reputation and ensures effective communication with students.
[Blog] Why Every Slate School Should Leverage Ping
If your institution uses Slate but hasn’t explored Ping, this post is for you! Ping tracks web activity across your sites, linking behavioral data to student profiles once they enter the system. Think of it as Google Analytics for Slate, with unmatched records becoming matched once a student submits an RFI, registers, or applies. Retroactive matching ensures all activity is combined, providing a complete view of student engagement.
[Blog] 3 Ways to Level Up Your Reporting in 2025
Tracking application and yield conversions is vital, but deeper insights like program, term, or student type often remain elusive. By leveraging strategies like data layers and offline conversion tracking, institutions can attribute program-specific applications and offline events, such as admits and deposits, to paid media campaigns. This blog shares three actionable tips to enhance your reporting in 2025, helping you move beyond surface metrics to uncover the details that truly matter.
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Reports & Demos?
[Report] The Impact of Politics on College Choice
Following the 2024 election, Carnegie researchers wanted to continue exploring the ways politics interacts with prospective students’ decision-making. This research surveyed more than 2,000 prospective and current students, and their parents, about the impact of politics at a campus- and state-level on their decisions.
[Video] Slate Demo: Slate HTML 101
You don’t need to be a coder to use Slate, but a little understanding of basic HTML can help you become a true Slate wizard in no time. Learn the basics of HTML through the Slate lens with Nick Porcella, Assistant Director of Trainings.
Upcoming Conferences with Carnegie
[Attending] NAICU Annual Meeting 2025
When: February 2—4, 2025 Where: Washington, D.C.
Join us in Washington, DC for the premier policy and advocacy event for presidents and other senior leaders to learn about the most pressing policy issues affecting private, nonprofit higher education.
[Attending] Indiana ACAC
When: February 24—26, 2025 Where: Indianapolis, Indiana
INACAC hosts its conference annually an opportunity for members to interact with one another and collaboratively learn and discuss academic counseling trends that impact Indiana. We hope to see you there!