Navigating the Terrain of Cold Referrals

In my previous article, we explored the Art of Asking For Warm Referrals on LinkedIn. In this follow-up, we tackle the unique challenges and strategies associated with cold referrals.

The Challenge of Cold Referrals

Cold referrals present an interesting challenge; you're asking someone who doesn't know you well to vouch for your abilities. This puts the referrer in a tough spot because their reputation is on the line. Yet, cold referrals aren’t impossible; they just require a different approach.

Data-Driven Approach

Before initiating a cold referral request, gather data to bolster your case. Look for metrics or KPIs in your past experience that directly correlate to the role you're applying for. This provides the referrer with evidence that you're a suitable candidate.

Build Credibility, Then Ask

Never make the referral request the first point of contact. Aim to interact with potential referrers through mutual group discussions, comment on their posts, or share their content to get on their radar. The idea is to become a recognisable name before making the ask.

Sample Template: [Consider using UK or US English where appropriate]

Subject: Introduction and Referral Request for [Job Title] at [Company]

Dear [Name],

I’ve been following your work at [Company] and am really impressed with [specific accomplishment or project]. As someone who is passionate about [industry or subject matter], I would love the opportunity to discuss [Job Title] opening at your esteemed organization.

[2-3 sentences that demonstrate your knowledge and skills relevant to the job, possibly backed by data].

Would you be open to discussing this in more detail and potentially referring me for the role?

Thank you for considering my request. I understand you’re busy, and truly appreciate your time.

Sincerely,

[Your Name]

The Informed Ask

When making the cold referral request, indicate your understanding of the stakes involved for them. Specify how you intend to contribute to the role and, by extension, be a credit to their referral.

Risk Minimization

Given the referrer doesn't know you well, it's vital to reduce the perceived risk associated with referring you. Offering to participate in a preliminary conversation or even a work trial could be an effective way to assuage any concerns.

Follow-Up

Unlike warm referrals, you may want to wait a bit longer before sending a follow-up to a cold referral request. Give it at least 10-14 days and express appreciation for their time, irrespective of their response.