Navigating the Storm: Top 5 Criteria for Choosing the Right Freight Carrier for Hurricane Season

By Diana Brown, Senior Vice President of Customer Experience at XPO

Hurricane season is in full swing, and serious storms - often originating from the Caribbean or Gulf of Mexico – can form in October, with Florida and Louisiana being particularly vulnerable. ?

National Oceanic and Atmospheric Administration scientists have earlier predicted that this year’s hurricane activity will be above normal – continuing a near decade long trend. The consequences of a more active hurricane season can be felt in all parts of the economy, and transportation is no exception.

Trucking is more likely than other transportation methods to be affected by severe weather, with flooding, downed trees and powerlines leading to blocked or impassable roadways, which can lead to not only extensive delays but also the possibility of damage to the freight itself. Businesses that rely on freight transportation must be prepared to face the challenges – the safety of both cargo and personnel is paramount.

Even a small disruption can trigger a domino effect that has far-reaching consequences for supply chains. With hurricanes becoming increasingly frequent, it is crucial for shippers to select a freight carrier that can ensure shipments are managed effectively, even amid extreme weather conditions.

So, what does this look like?

Fleet and Equipment: Part of extreme-weather preparedness includes the type and condition of the carrier’s fleet and equipment, which can significantly affect their ability to handle hurricane-related challenges. Vehicles should be well-maintained and equipped with advanced tracking and communication systems to ensure that shipments remain secure and visible even in the face of extreme weather. The fleet should be highly durable with regular maintenance practices. Additionally, the integration of advanced technology in the fleet can ensure more effective and efficient maintenance.

Resilience and Contingency Plans: When evaluating potential freight carriers, inquire about their safety protocols and emergency preparedness plans, including established procedures for dealing with adverse weather conditions such as hurricanes. This demonstrates a commitment to safeguarding both the carrier’s team members and the valuable cargo they are transporting. Carriers should have strategies in place for rerouting shipments, securing cargo in adverse weather, and communicating updates during emergencies.

Proactive and Transparent Communication: Planning is only as good as a carrier’s ability to communicate those plans to its customers. In the event of a hurricane, it is important that each of these changes to a plan be communicated regularly and transparently. Shippers will find best value with carriers who put customers first and communicate proactively about any potential disruptions, delays, or changes to schedules. Also, seek transportation partners that demonstrate personalized approach and ability to move fast to solve issues – this will make all the difference during a major weather event.

Technology and Flexibility: Use of innovative technology is another important differentiator of a reliable carrier during extreme weather events. Online portals and real-time freight tracking capabilities will help reinforce open lines of communication and keep shippers informed. And consider whether a freight carrier has technology that enables it to be flexible by adjusting routes, schedules, and shipping methods as needed. For example, at XPO, we leverage proprietary AI-based tools that allow us to adjust routes in near real-time based on traffic, road conditions and other impacts to efficiency.

Geographic Expertise: Because hurricane risk differs by geographic region, it is worthwhile to consider partnering with a carrier with significant experience in the key geographic areas you will be shipping to or from during hurricane season. Their familiarity with local conditions, evacuation routes, and alternate transportation options will contribute to smoother operations in the event of extreme weather.

Finally, and perhaps most importantly, a carrier’s experience and track record of effectively managing shipments during hurricane season provides an excellent measure of how they will perform during a severe weather event. Shippers can research the carrier’s track record of handling weather-related challenges and seek testimonials or references from businesses that have used their services during past hurricane events.