Navigating the Storm: The Anxiety of a Communications Officer before a Big Event

As a Communications Officer, I often find myself at the epicentre of high-pressure situations. From managing corporate messaging to coordinating media relations, our role demands precision, adaptability, and the ability to thrive in the face of adversity. However, there is one particular aspect of our job that often goes unnoticed: the anxiety that engulfs us in the hours leading up to a big event.

As the clock ticks closer to the highly anticipated Karen Hospital Heart Run 2023, taking place at The Carnivore Grounds tomorrow, a surge of emotions consumes me. With each passing moment, a mix of anxiety and excitement intertwines, creating a unique blend of emotions that both propels me forward and challenges my confidence.

It is with great anxiety and even some fear that I confess my vulnerability. In spite of this, there is a reassuring flicker of hope within me, as we have diligently prepared for this grand event, expecting a remarkable turnout of 30,000 people. It is with this delicate balance of nerves and optimism that we embark on a journey towards success, striving to create an unforgettable experience for all participants.

Today, I want to shed light on this often-unspoken struggle and share my personal insights on how to navigate the storm.

Why do big events trigger anxiety?

The significance and scale of a big event can be overwhelming. Whether it's a product launch, a conference, or a major announcement, the weight of responsibility rests squarely on our shoulders. The fear of the unknown, combined with the anticipation of unforeseen challenges, can send even the most seasoned communications officer into a state of anxiety.

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What are the common anxieties we face?

1. Managing public perception: As Communications Officers, we are responsible for shaping the narrative surrounding our organization or client. The fear of miscommunication or negative feedback can cause tremendous anxiety, as we strive to maintain a positive brand image.
2. Last-minute changes: Events are notorious for their unpredictability. From unexpected technical glitches to sudden speaker cancellations, the pressure to adapt and find solutions in real-time can be nerve-wracking.
3. Media scrutiny: big events often attract media attention, and the thought of facing a barrage of questions from journalists can be intimidating. Being prepared to handle media inquiries effectively while staying on message adds another layer of anxiety.
4. Meeting stakeholders' expectations: Executives, clients, and stakeholders invest significant resources into these events, expecting tangible results. The weight of their expectations can weigh heavily on us, fuelling our anxiety and driving us to perform at our best.

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How can we navigate this anxiety?

• Preparation is key: Thoroughly planning every aspect of the event, from logistics to key messages, helps instil confidence. Anticipate potential challenges and have contingency plans in place to tackle unforeseen circumstances.
• Build a strong support system: Surround yourself with a team you trust and delegate tasks accordingly. Collaboration and open communication among team members help alleviate anxiety and ensure everyone is working towards a common goal.
• Focus on the bigger picture: Remind yourself of the positive impact the event can have on your organization or client. Embrace the opportunity to showcase your skills and expertise and let this drive your motivation instead of succumbing to anxiety.
• Practice self-care: In the midst of event preparations, it's easy to neglect self-care. Prioritize sleep, eat well, and engage in activities that help you relax and recharge. Taking care of your physical and mental well-being equips you to handle stress more effectively.
• Embrace flexibility: Despite meticulous planning, last-minute changes are inevitable. Embrace flexibility and adaptability as essential skills. Remember that unexpected challenges can often lead to the most innovative and memorable solutions.

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Overcoming anxiety as a strength

While anxiety may initially be seen as a weakness, it can also be a powerful catalyst for growth. By embracing and learning from these moments, we can become more resilient, adaptable, and resourceful. Over time, our ability to navigate high-pressure situations with grace and confidence strengthens, further enhancing our professional capabilities.

In conclusion, the anxiety that a Communications Officer faces before a big event is real, but it doesn't have to be paralysing. By acknowledging and understanding our fears, developing coping strategies, and leveraging the support of our team, we can not only survive but thrive in these high-stakes situations. So, fellow communications professionals, let's stand strong together and conquer the storms that come our way. Remember, the challenges we face today are steppingstones to our success tomorrow.