Navigating Segregation: The Green Book and Black-Owned Hotels
Davonne Reaves
Hotel Owner | Founder + CEO Vesterr Award Winning Consultant + Coach | Influencer | 3X Author | Professional Trailblazer
The Green Book: A Beacon for Black Travelers
In the harsh landscape of Jim Crow America (1877–1950s), Black travelers faced daunting obstacles. Segregation laws and societal norms made it perilous to find safe lodging, dine out, or even refuel without fear. Enter Victor Hugo Green, a Harlem postal worker, who in 1936 crafted The Negro Motorist Green Book.
This guide, known simply as The Green Book, became a lifeline. It mapped out hotels, motels, inns, and eateries that welcomed Black patrons, offering a path to travel with safety and dignity.
Black-Owned Hotels: More Than Just Lodging
Featured prominently in The Green Book, Black-owned hotels were vital not just for hospitality but as pillars of the Civil Rights Movement. They offered more than a bed—they were community centers, business incubators, and activism hotspots.
Noteworthy Black-Owned Hotels in The Green Book
- A.G. Gaston Motel (Birmingham, AL): Owned by A.G. Gaston, this hotel was a Civil Rights epicenter, hosting leaders like Dr. Martin Luther King Jr. It's now part of the Birmingham Civil Rights National Monument.
- Sir John Hotel (Miami, FL): A haven for Black entertainers, it welcomed stars like Duke Ellington when other venues shut their doors.
- Hampton House (Miami, FL): This historic motel was a meeting ground for Civil Rights leaders and Black celebrities, offering a safe haven in a divided nation.
The Shift Post-Segregation
The Civil Rights Act of 1964, while a victory, ironically led to the decline of many Black-owned hotels. As larger chains opened to Black guests, smaller establishments struggled to compete, leading to closures. Yet, their legacy is indelible in American history.
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Reviving Black Hotel Ownership
Today, there's a renewed push for Black ownership in hospitality. Groups like the National Association of Black Hotel Owners, Operators & Developers (NABHOOD) and initiatives like Stay Black Experience are championing this cause, aiming for economic empowerment through hospitality.
Honoring a Legacy
The Green Book and its featured hotels were more than rest stops—they symbolized resilience, entrepreneurship, and community. As we honor their history, supporting Black hotel owners and fostering inclusive travel experiences remains crucial.
Support Black-Owned Hotels Today
Explore directories like Stay Black Experience to find and support Black-owned hotels nationwide. Your stay helps preserve a legacy that paved the way for future Black entrepreneurs in hospitality.
Join the Conversation
What do you think about the impact of The Green Book and Black-owned hotels? Have you visited any historic Black-owned hotels? Share your stories in the comments!
See you on the 5th
Davonne Reaves is a powerhouse serial entrepreneur. On the 5th and 28th of each month she shares articles on hotel ownership, crowdfunding, life and more. Her journey to successful business owner began when she founded The Vonne Group, the company for hotel consulting and asset management. On top of that, Davonne is a co-owner of three hotels, founding and leading her very own innovative commercial real estate crowdfunding platform called Vesterr and co-hosting hospitality podcast NextGen in Lodging. As tireless leader and mother of her son Jamir, it should come as no surprise she often finds exciting opportunities in hospitality.
Every month, she chooses two key dates to keep her readers happy: the 5th and 28th. On these general occasions, she delves into a variety of topics related to living life, such as tips for owning a hotel, different crowdfunding options, and lifestyle advice.
Do you need to raise capital for your next hotel or CRE project? Visit www.Vesterr.com
Are you looking to invest in hotels and other types of commercial real estate? Visit www.vesterr.com
Stay connected and follow me on LinkedIn @DavonneReaves
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