?? Navigating the Sales Hiring Conundrum: Insights from Jordan Peterson and Gartner ??
Alberto Ares
Helping Fast-Growth Tech Companies Win More Clients | Consultative Sales, Prospecting Fanatic & Outbound Expert
In the pursuit of business success, the allure of hiring a "heavy hitter" in sales is enticing. However, both Jordan Peterson* and a Marketing Essentials Gartner article** shed light on the potential pitfalls of relying solely on past success when making crucial hiring decisions in the dynamic tech industry.
?? Jordan Peterson's Wisdom:
Peterson's caution against contempt for sales and marketing processes is a reminder that undervaluing these aspects can hinder the financial viability of creative work. In today's business landscape, success requires a holistic understanding and appreciation for the role of sales.
?? Gartner's Cautionary Tale:
The Gartner article narrates the story of a VAR that hired a seasoned "heavy hitter" expecting rapid growth. However, the reality was different. This cautionary tale challenges the common belief that past success guarantees future achievements, especially in the ever-evolving tech industry.
?? Tech Industry's Misconception:
Many tech vendors assume that replicating success from one organization to another is straightforward. The Gartner article underscores the need for a nuanced approach, particularly for emerging vendors navigating uncharted territory.
?? Navigating the Hiring Process:
- Established Success vs. Emerging Challenges:
- Recognize that emerging vendors face unique challenges where past success may not guarantee future results.
- Tailored Approach for Market Penetration:
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- When penetrating a new market, seek adaptable individuals with lateral thinking and entrepreneurial spirit.
- Adapting to Changing Dynamics:
- In an era of evolving customer behaviors, adaptability becomes a key factor in successful sales transitions.
?? Conclusion:
The lessons from Peterson and Gartner emphasize the need for a thoughtful and strategic approach to sales hiring in the tech industry. Contempt for sales processes can be perilous, and success in one setting does not guarantee success in another. Let's embrace adaptability and a nuanced understanding as we navigate the dynamic landscape of today's economy.
#SalesHiring #TechIndustryInsights #Adaptability #BusinessSuccess ??
**Marketing Essentials: Four Ways to Improve the Performance of New Salespeople Published: 28 February 2012 Analyst(s): David Mitchell, Rob Addy