Navigating Projects no.13 | Change, Transformation, or Transition: Navigating Projects Through an Evolutionary Universal Constant.
Tolga Yenici ? PMP?
? Project Management Professional ? Mechanical Engineer ? Expert in Engineering, Technical and Industrial Project Management ??
Change embodies a universal truth, a constant force that shapes systems, behaviors, and cultures within projects. As individuals and organizations adapt to the dynamic landscape of our era, they embark on a journey of evolution, metamorphosis, and transformation.
Projects fundamentally represent a series of actions aimed at transitioning from one state to another. Thus, they encapsulate efforts that reside entirely within the domain of change or transformation. Given the frequent integration of innovation within projects, the concept of innovation itself mirrors a transformative process.
As Project Managers, what role do we play in this transformative landscape? Do we merely select a Change Model from the literature and expect a seamless transition overnight? The reality is far more nuanced.
Facilitating the transition from the current state to a desired future state demands a methodical, disciplined, and strategic management approach. To comprehend the essence of change, a foundational understanding of prominent change models referenced in literature is imperative. Among these, the ADKAR Model by Jeff Hiatt, The Eight-Step Process for Leading Change by John Kotter, the Virginia Satir Change Model by Virginia Satir, and the Transition Model by William Bridges stand out.
A methodological approach entails:
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Examples of institutional change include, but not limited to, Agile Transformation, Digital Transformation, Marketing and New Product Launch, Merger or Acquisition, Structural Reforms, Workforce Downsizing, Outsourcing, and Management Change. These shifts herald profound organizational adjustments and demand adept management strategies.
Effective communication lies at the heart of successful project management, underpinned by stakeholders' alignment with the change process. Recognizing stakeholders' positions within the change journey, Project Managers must execute communication and stakeholder management activities judiciously. After all, every project fundamentally represents a change process.
Stakeholders may exhibit resistance and navigate through chaos amidst change processes. Yet, chaos remains the harbinger of transformative shifts - a sentiment echoed by Virginia Satir, whose seminal work underscores the inevitability of chaos in change processes. You can find the guide book I have written about the Virginia Satir Change Model below.
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Embark on a journey where we unravel the intricacies of managing teams and organizations amidst change, refining our ability to lead and manage projects within evolving landscapes. My conviction stems from firsthand experience navigating through every stage of change and transformation, including the most significant change project of all: personal transformation.
Warm regards,