Navigating the Path to Business Success

After working on billion-dollar deals, helping hundreds of early-stage entrepreneurs find a viable business model, and helping my parents sell their business,? I know one thing for sure:?

Regardless of how big (or small) the opportunity, not knowing your numbers makes the path to success a lot harder than it has to be.

I’ve watched too many bright and talented entrepreneurs stumble because they didn’t know, understand, or use their numbers, so I decided it was time to turn this liability into a strength. Fric IO was built to improve entrepreneurs' numbers knowledge, skills, and self-awareness so that they can make confident decisions and take committed action.

?? What the fric is it??

Fric is an online platform that plots and compares potential routes to achieve business objectives.

Its step-by-step operational approach to strategic planning helps entrepreneurs see where their business stands now, and what needs to occur to achieve the next goal.?

Strategic planning can often feel like wandering through a maze, unsure which path leads to success. Fric simplifies this process by breaking down the journey into manageable steps, transforming the daunting task of planning into a structured yet doable approach.

??? Who is it for??

Fric was made for ambitious humanists – clear-eyed visionaries seeking actionable insights. Ambitious Humanists have a big vision. Confident in their strengths, they aren’t afraid to seek out knowledge, advice, and partnership around their shortcomings. Ambitious humanists engage with Fric because they know that successful leaders value expert support to build their skills and improve their decision-making - particularly when it comes to the numbers.

??Shifting the Metric for Success?

Fric is more than just a planning tool; it’s a mindset shift. It redefines what it means to be a successful entrepreneur. Instead of focusing on the amount of funding raised, we emphasize visionary prowess—the ability to map and navigate the shifting path toward the world you believe should exist. Success is measured by how effectively you can align your actions with your vision.

??Connecting Assumptions, Actions, and Results

Unlike other solutions, Fric connects the dots between assumptions, actions, and results.??

In the “growth at all costs” view of entrepreneurship, it’s all too easy to fall into the trap of self-deception, believing in a plan that doesn’t hold up under scrutiny.

Fric ensures that you can’t lie to yourself.

Fric’s experiment-driven business modeling allows you to test your theories before putting them into practice.

?? Identifying Opportunities and Pitfalls

With Fric, you can quickly identify what might work—and where you might be wasting precious time and resources. Our platform doesn’t just help you build a plan; it helps you see the holes in your plan before you fall into them. This foresight allows you to move forward with confidence, clarifying your path to profitability as you learn more about what works and what doesn’t for your unique business. You’ll have a realistic understanding of how much capital you actually need, empowering you to build a business that truly makes dollars and sense.

?? A Judgment-Free Zone for Exploration and Collaboration

Fric provides a safe space for exploration. Right now you can test as many scenarios as you want, and eventually, you’ll be able to benchmark your plan against others, and collaborate seamlessly with team members, advisors, and funders—all within the privacy of your portal.?

There’s no judgment about whether you’re on the “right” path, just a focus on getting things right for you. Fric’s visual dashboard and process mapping ensure that everyone involved in your venture is on the same page, contributing to a cohesive and effective strategy.

?? Stay Grounded in Reality

The entrepreneurial journey is filled with uncertainty, but Fric keeps you grounded in reality. You see the full picture and prioritize the right things day-to-day. Fric keeps you moving - not hoping and waiting - while you test your assumptions in the real world, adjust your plan on the fly, and stay responsive to ever-changing market conditions. With Fric, you’re clear about where you are and what to do next.?

Fric keeps you connected to reality, so you can shape it.

I designed Fric to be a partner for each step in your entrepreneurial journey. It empowers you to move forward with clarity and confidence, knowing that every step you take is aligned with your ultimate vision.?

You became an entrepreneur for a reason that’s as unique as you are. You deserve to know if your vision for making the world a better place is economically viable - not because someone else told you so, but because you can see a path for making it happen.?

I’d love for Fric to be your partner in that journey.?