Navigating Online Program Marketing
Online programs are increasingly popular in higher education, reaching a diverse global audience. Effective marketing strategies aligned with your institution's goals are essential. While Online Program Management (OPM) companies might seem like a convenient solution, there are compelling reasons to consider alternative approaches. ?Understanding these reasons and tapping into your in-house resources can lead to marketing strategies that are more effective and true to your institution’s identity.
[Upcoming Webinar] Mastering Online Program Marketing: Strategies for Success in a Sea of Change
Date and Time: August 20th, 2pm ET With increasing ownership of online program marketing and management within institutions, marketers are pivoting to understand the trends and techniques specific to this audience. Join us for an insightful webinar where we’ll share the latest trends, strategies, and tools you need to know to succeed in the online market. Whether you're new to marketing online programs or a seasoned professional, this webinar will provide actionable insights to enhance your marketing efforts and drive enrollments for your online programs.
[Video] Search Party: Experts Spill All on New “Student Search”
In this recorded webinar, our panel of experts share their opinions on where they believe Student Search is going and their favorite strategies for Student Search today. We tackle topics like the importance of market research, how your sourcing strategy can be adapted for short- and long-term success, how to remix your scarce resources, and more. We’re diving into the details and talking practically about what’s important in Student Search today and tomorrow.
[Video] Slate Demo | Slate Lingo 101
Hear from Assistant Director of Slate Trainings Nick Porcella on some Slate-specific terminology. Whether you're a new or seasoned Slate user, you’ll pick up some important concepts and learn a little background on Slate along the way.
[Blog] Search Party: Experts Spill All on New “Student Search”: Key Insights and Answered Questions
We received some fantastic questions from attendees during our recent webinar, many of which were answered live on Zoom. For those who haven't watched the panel discussion, here’s a summary of the key topics discussed, followed by audience questions and the panel's answers.?
[Blog] Leveraging Benchmark Data and Forecasting for Graduate Enrollment Marketing Budgets
Today, graduate enrollment marketers face the critical challenge of making the best use of their budgets to attract and retain students. One of the most powerful tools at their disposal is benchmark data. Combined with robust forecasting techniques, these tools can develop efficient and impactful marketing budgets.
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[Blog] Why Faculty Profile Pages Are Key to Graduate Student Recruitment
Faculty profile pages on a school’s website are crucial for graduate student enrollment but are often overlooked by institutions as a recruitment tool. Many prospective students rely on faculty information to choose programs but find these pages are neglected with a lack of personality and outdated content. So how do you go about maximizing the potential of these pages? First, it’s valuable to understand the key role faculty pages play in your web ecosystem.
[Blog] TikTok Marketing Insights for Higher Ed Institutions
In an effort to refine branding and marketing strategies to attract prospective students, effective social media marketing has become more important than ever for higher education institutions. TikTok stands out as one of the biggest platforms on the internet. But what exactly are institutions posting on TikTok, and how can they leverage this platform to attract prospective students?
[Report] Industry Use of TikTok for Outreach
We selected 200 colleges and universities from the National Center for Education Statistics database and analyzed their TikTok accounts. From these accounts, we categorized their posts into distinct themes (including TikTok trends, events, interviews, campus views, etc). We’re sharing the results of this work so you can find out what everyone else is doing and inform your social media strategy!
New Solutions for Integrated Attribution & Insights
Clarity Powered by Slate
Bridging the gap between marketing efforts and enrollment outcomes can be challenging without a comprehensive, integrated solution. Carnegie has been at the forefront of addressing these challenges with its Clarity product, offering unparalleled insights into marketing attribution and student behavior. Now, we’re excited to introduce Clarity powered by Slate, a revolutionary tool designed to leverage your existing Slate CRM system, providing a seamless, cost-effective way to gain actionable insights.
[Video] How It Works: Clarity Powered by Slate
In this quick product demo, Carnegie’s Nina Petropoulos walks you through the Clarity powered by Slate dashboard. At the end of this session, you'll learn how the dashboard can be used by admission teams, marketers, and content/communication teams to make data-driven decisions.
2025 Carnegie Conference Registration Now Open
This interactive and inspiring event is unlike any other in higher education. Don’t miss out as marketing experts across industries join us to share their expertise and applications for higher ed.
The 13th annual Carnegie Conference will be held on January 15–16, 2025 at Disney’s Yacht + Beach Club Resort.