Navigating New Age Leadership: The Challenge with Motivating Millennials
Steve Claydon
Director at Why Bravo & Cofounder at Outbound.Game ?? 7x Author ?? Helping Scale $10-100M Project Centric Businesses in AU, NZ, USA, UK and Canada ?? Personally Passionate about Mental Health & Addiction Revovery
Navigating New Age Leadership: The Challenge with Motivating Millennials
There's a unique challenge lurking in today's modern workplace. The bustling hubs of corporate offices and remote teams are filled with a mixture of Gen X, Baby Boomers, Millennials, and Gen Z. Each group brings its unique vibe, ethos, and worldview. But let's talk about those born between 1981 and 1996—the Millennials. As this group dominates a considerable portion of the workforce (with over 75% of the global workforce to be made up of Millennials and Gen Z in only 6 years time), leaders are facing a peculiar hurdle: How do you keep the younger generation motivated and out of the clutches of stifling micro-management?
The Pitfalls of Micro-Management
For years, the tried and tested management methodologies have revolved around supervision, reviews, and regular checks. But the new crop of professionals doesn't quite resonate with this style. They've grown up in an era of autonomy, instant gratification, and digital rewards. To them, constantly looking over their shoulder doesn't feel like guidance—it feels like distrust.
The drawbacks? Decreased creativity, stunted professional growth, and a general sense of disillusionment. For a generation that values purpose and meaningful work, micro-management can be suffocating. Leaders, in their earnest attempts to guide and nurture, often end up inhibiting the very essence that makes the younger workforce so unique and innovative.
Enter Gamification: The Game-Changer
But what if there's a solution that bridges the generational gap, aligns the objectives, and keeps the spark alive? That's where gamification enters the narrative.
Gamification isn't just "making things fun". It's about creating a system that speaks the language of the digital age. It's about meeting the next generation where they are, understanding their cues, and crafting a work environment that is both productive and engaging.
(Create any custom game for your business in under 7 minutes!)
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1. Creative Outreach:
Today's sales processes need to evolve. Cold calls and generic emails don't cut it anymore. Gamifying the outreach process means integrating creativity. Think of it as a game where each touchpoint with a potential client or lead is a 'level-up'. Leaders can set up challenges like 'The Most Creative Demo of the Month' or 'Best Personalised Video of the Week'. You can use leaderboards to showcase the top performers in outreach endeavors and set Missions to reach and achieve with linked rewards.
2. Personalised Rewards:
Not everyone is motivated by the same incentives. While a bonus might appeal to some, others might be more interested in a day off, a workshop, or even a personalised 'nice to have' reward (new Airpods anyone? Even thought you already have 2 pairs). By gamifying personalised rewards, leaders can offer a range of incentives tailored to individual preferences. Imagine a 'Pick Your Reward' system where employees can choose from a range of options after completing a challenge and reaching their goals.
3. Skill Enhancement:
Instead of traditional training sessions, introduce skill-based quests. Want your team to learn a new sales software? Set it up as a mission with badges and rewards for each module they master.
What's Next? Leveling Up the Workplace
The future of work is here. As leaders, the challenge is to evolve, adapt, and transform to cater to a dynamic and vibrant workforce. By introducing gamification into the sales process and everyday tasks, not only do we rid the system of micro-management, but we also create an environment that's conducive to growth, innovation, and most importantly, engagement.
So, the next time you're brainstorming on how to inspire your young team, think games. Think fun. Think engagement. After all, in the grand game of business, isn't it all about keeping your team passionately in play?
Resonate? Visit https://outbound.game to learn how companies all around the world are propelling their processes and perfecting performance using custom gamification.
I inspire your business event audience and make them feel fantastic | ?? Global Keynote Speaker on AI | Top Voice | Top 100 Thought Leader Artificial Intelligence | Bestselling Author of Four Books
7 个月Steve, thanks for sharing!