Navigating Moments of Uncertainty in Business

There will be a moment when you face a critical juncture – the moment where you don’t have many resources left.

You start feeling a little worried, a little more emotional, leading you to seek CERTAINTY in achieving your desired outcome.

In this situation, when options are limited, superstars are made, or mediocrity becomes even more prevalent.

Let me explain.

YOU SHOULD NEVER EVER LOOK FOR CERTAINTY WHEN DECIDING TO MAKE YOUR NEXT INVESTMENT (time, money, human capital, etc)

What you need to do is find the nearest leading indicator to your success.

In business, the ONE THING, the most crucial leading indicator of all, is none other than the amount of ATTENTION (reach) you own.

So, while you're concerned about cash flow, those making all the money are focused on getting ATTENTION so they can provide a solution to the problem.

I am writing here because I believe there are smart people on this platform—people who can see the value in this post and visualize their business growing in the next year.

You Owe It To Yourself To Be Great,

- D.S