Navigating Mergers and Acquisitions: A Guide for Accounting Marketing Professionals
Association for Accounting Marketing (AAM)
![Association for Accounting Marketing (AAM)]()
Association for Accounting Marketing (AAM)
Growing People and Practices
Published May 24, 2024 | Author: Megan O'Donnell , Olivia Collins , & Erica Reagle
Mergers and acquisitions can be exciting and challenging for any organization. M&A activity is expected to rise in accounting as CPA practices seek to extend their reach, tap a broader client base and diversify their services. If your firm is going through a merger, here are some tips to help you navigate this process effectively.