Navigating Markets, Customers and Profits with Manish Bawa, CMO - Evonith

As we stride confidently into the future of becoming a 2.5 MTPA flat steel producer, Evonith Steel takes immense pride in celebrating the remarkable achievements of our Marketing Department under the visionary leadership of Manish Bawa , our Chief Marketing Officer.

Customer-Centric Excellence: The Evonith Way!

At Evonith, our journey is defined by a resolute commitment to customer-centricity. Mr. Bawa's leadership has not only established this as a brand value but has infused it into the very fabric of our daily operations.

“From procurement to logistics, every department works in harmonious synergy to place our customers at the centre of our universe. We don't just meet expectations; we exceed them, anticipating needs, innovating, and setting new standards.” He says.

Nithia Capital: A Pillar of Stability and Transformation

it is essential to acknowledge the instrumental role played by Nithia Capital . Nithia Capital's strategic interventions have not only stabilized our business but elevated it to new heights, revitalizing the Wardha Steel Plant with investments that improved working standards, addressed machinery wear and tear, and upgraded hot metal capacity to 1.25 million metric tons per annum.

Chairman Evonith Jai Saraf , Founder & CEO of Nithia Capital says, "Committed to sustainability and quality, Nithia Capital's vision extends to future expansions into complementary product segments, aligning seamlessly with Evonith's commitment to innovation and market leadership."

Their dedication to reducing carbon emissions and upgrading machinery underscores our shared commitment to environmental responsibility and producing high-quality steel.

Strategic Leadership in Action

As the Chief Marketing Officer, Mr. Bawa's strategic prowess is evident in the meticulous planning and execution that steers our ship. Monthly targets are not just numbers; they are milestones guiding our journey. Collaborating with competitors to set industry-standard prices and ensuring efficient production planning, Mr. Bawa's approach is a testament to Evonith's commitment to excellence.

SHIRISH KAPLAY inspecting products before delivery

Rotating Coordination for Enhanced Efficiency

To enhance collaboration between our marketing and plant teams, Mr. Bawa introduced a rotating coordination system. This innovative approach has significantly improved efficiency, resulting in better sales, services, and the consistent achievement of monthly targets.

Neelpankh: A Branding Triumph

With the recent launch of our brand Neelpankh, Mr. Bawa orchestrates monthly meetings with the branding team to strategize activities aimed at increasing brand awareness. This reflects Evonith's adaptability and drive to stay ahead in a dynamic market.

Market Intelligence and Business Forecasting

In the fast-paced steel sector, Mr. Bawa's dedication to market exposure and competitor interactions is unparalleled. Weekly meetings to gather market feedback, business forecasting through tracking various articles, and monitoring government agencies for approvals showcase his strategic vision.

Open-Door Leadership: Fostering a Collaborative Culture

Mr. Bawa believes in the open-door philosophy of management, seamlessly switching between a taskmaster and a supportive mentor. His understanding of team dynamics, strengths, and weaknesses has fostered a sense of togetherness within the team.

A Vision for the Future: Becoming a 2.5 MTPA Flat Steel Producer

As we celebrate our achievements, we look forward to the ambitious goal of becoming a 2.5 MTPA flat steel producer. This is not just a target; it's a testament to Evonith's marketing & sales teams unwavering commitment to excellence, growth, and market leadership. Chetan Agrawal ASHLEY AMIT DANIEL Ashok Nikam Dharmaraj G Chhanikar sachin jaiswal snjaiswal sham sundar K Rao Shashi Kant Pathak Vaseem Shaikh Devender Singh Chauhan SHIRISH KAPLAY

Join Evonith: Where Excellence Meets Opportunity!

For aspiring professionals looking to make an impact in a dynamic industry, Evonith is the place to be. Dedication, good listening skills, approachability, and fostering a sense of togetherness are the keys to success in our vibrant team.

Let's build the future together! Join us!

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