Navigating Japan’s Consumer Landscape

Language is one of the most important elements to consider if you want to enter a market where you don’t speak the local language. In this article, we will review the article “Unlocking the Secrets of Consumer Behavior in Japan”, which we introduced as the seventh edition of this newsletter.

If you missed it or want to refresh your memory, you can read it here: https://www.dhirubhai.net/pulse/unlocking-secrets-consumer-behavior-japan-must-read-list/?trackingId=wvZT4qvgT%2BC4L3cSCcHytQ%3D%3D

After reading the article, you can test your knowledge by answering these questions. The answers are at the end of this newsletter.

Test Your Knowledge

Question 1: What does the term “Baku-gai” refer to in the context of Japanese consumer behavior?

A) The practice of solo dining at home.

B) The phenomenon of massive buying by foreign tourists.

C) The tradition of drinking sake during festivals.

D) The concept of girl power and empowerment.

Question: Which selections are not applied to “Ohitorisama” in Japanese?

A) A solo traveler exploring new places.

B) A person who enjoys dining alone.

C) A party of one, boldly choosing to do things alone.

D) A traditional tea ceremony performed individually.

Question 3: What is the term for the demand caused by stay-at-home orders during the pandemic, particularly for items that enhance comfort at home?

A) Sugomori-jyuyo

B) Ohitorisama

C) Otonagai

D) Kami Taiou

Thank you for reading our article. We hope it was useful for you. Do you have any topics that you want to know more about Japan? Please leave your requests in the comment section!

---

Access Lab is a Tokyo-based company that supports the business development of foreign start-up companies in Japan. We are led by bilingual IT engineers with extensive system development experience in Japan and overseas. With our in-depth knowledge of technology, localization, and the Japanese market, we offer our customers a wide range of products and services.

Website: https://accesslab.co.jp/en/

YouTube: https://www.youtube.com/@re-skilling

Answer

Question 1: What does the term “Baku-gai” refer to in the context of Japanese consumer behavior?

A) The practice of solo dining at home.

B) The phenomenon of massive buying by foreign tourists.

C) The tradition of drinking sake during festivals.

D) The concept of girl power and empowerment.

Question: Which selections are not applied to “Ohitorisama” in Japanese?

A) A solo traveler exploring new places.

B) A person who enjoys dining alone.

C) A party of one, boldly choosing to do things alone.

D) A traditional tea ceremony performed individually.

Question 3: What is the term for the demand caused by stay-at-home orders during the pandemic, particularly for items that enhance comfort at home?

A) Sugomori-jyuyo

B) Ohitorisama

C) Otonagai

D) Kami Taiou