Navigating the Impact of Politics, Election Season and Misinformation
The Motherhood Inc.
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This year, like every Presidential election cycle, we experience a significant shift that resonates well beyond politics, spanning nearly every aspect of our culture, making no exceptions for brands and businesses. From a neutral standpoint, focusing on logistical and market-based impacts only, advertising competition spikes significantly for brands, consumer behavior and spending tend to change with the temperature, and with that, businesses brace for necessary changes post-election.?
With a uniquely divisive environment, coupled with a consumer-base that's heavily reliant on social media for everything from product recommendations to news, brands on Instagram, TikTok, X and Facebook find themselves at the center of the nation's political debates.?
This forces companies to proactively decide who and what to allow on their platforms - even more so in this moment - ahead of the 2024 election
We've included links in this month's newsletter to the latest updates around the Supreme Court's decision for social media, revisiting the battle with misinformation following this past weekend's tragic event and what your business needs to know as you navigate both the pre- and post-election landscape.?
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Marketing Professional - Digital Marketing, Brand Management & Sales Promotion, Academic Leader & Faculty Member, Employer Branding, Candidate Experience, Corporate Sustainability
7 个月Informative and interesting. Great newsletter The Motherhood Inc.