Navigating the impact of the DMA on gatekeepers

The European Digital Markets Act (DMA) is a groundbreaking piece of legislation, aimed at making the digital economy fairer and more contestable.

It’s coming into force this month, and Big Tech must comply. The DMA is targeting companies that have a monopoly in the digital market, now referred to as ‘gatekeepers’. You’ll no doubt recognise the names of most of them – Amazon, Apple, Meta, Microsoft and Bytedance (aka TikTok) to name a few. This change will, of course, require careful consideration and planning for all involved.?

Levelling the playing field

The DMA will shake up the status quo, forcing gatekeepers to play fairly. No more tilting the scales through self-preferencing, bundling products, or data hoarding. Gatekeepers will have to open up platforms to rivals and share coveted user intel. The overhaul is certainly coming for core business models as increased competition and transparency become the new reality.?