Navigating Go-to-Market??: N.Rich ICP Template and More | #20

Welcome to the 20th edition of Navigating Go-to-Market! ???

We’re glad to have you with us as we discover more hacks and tips of GTM strategies. This time, we’re sharing N.Rich ICP Template — your new best friend for identifying and targeting the right ICP for your business.?

Plus, we’ve compiled the best GTM content on LinkedIn that you can check out or follow for future practical help.

And here’s more:

• Asset: N.Rich ICP Template
• Top Go-to-Market & ABM Content: Best of the last 2 weeks
• Weekly Chuckles?
• Industry Offers
• Upcoming Events
• Go-to-Market Job Opportunities

Asset: N.Rich ICP Template

Defining the right ICP is an absolute necessity for successful business operations. This should be done before you run any campaign or map out your strategy. This will enable you to hit the right targets and ensure that your efforts are directed towards prospects who will deliver the greatest return on investment.?

We know it's not easy, and often you can get lost along the way. That's why we are sharing this ICP Template that we use at N.Rich. It can also serve as your essential guide as you streamline your GTM efforts.

?? Get your ungated N.Rich ICP Template copy here

Top Go-to-Market & ABM Content: Best of the Last 2 weeks

To Read:

• Actual B2B customer journey by Laura Erdem of Dreamdata
• Why doesn't my landing page convert? by Jeff Gapinski of Huemor
• 7 LinkedIn content lessons from 20million+ impressions by Matt Swain of Triangle
• 5 Scenarios to Prioritize Growth over Margins by Rémi Mouton of Adaptivity
• Something that will almost definitely increase your booking rates (and is often missed) by Florin Tatulea of Common Room

To Watch:

• Unlock the Potential of ABM by TripleDart with Markus Stahlberg of N.Rich
• All things prospecting, hunting, multi-threading opps, growing customer accounts with new buying centers by Jon Russo of B2B Fusion with Steve Richard of Mediafly
• Clear attribution is crucial for marketers to track accurately in CRM systems by Dilara Cossette of Focus Image Pro

To Listen:

• Customer Lifecycle ABM by Let’s Talk ABM with Marcelo Fernandes of SAP
• Why your ABM advertising doesn’t work and how to fix it by The ABM Way! with Yulia Olennikova of N.Rich

Weekly Chuckles

Yes, you might think that everyone you see is your ICP, but that's not true! Trying to cater to everyone, even those out of your range, is a recipe for disaster. To avoid targeting markets that won't benefit from you (and vice versa), use the N.Rich ICP Template above.

Industry Offers

• Access our free Account-Based GTM Template Toolkit on our website. Click here to get your GTM toolkit.
• Know someone who could benefit from N.Rich platform? Refer them to us and join our referral program!

Upcoming Events:

• B2B AI Marketing Success: N.Rich teams up with Amit Lavi and Ziv Sheinfeld ??? ??????? to find out. Secure your spots now!

Go-to-Market Job Opportunities:

• Senior Product Marketer - GTM Ops & Sales Enablement at Intercom
• GTM Marketing specialist at Ezviz Europe
• Growth Marketing at Le Wagon

Love this edition? If you do, please share it with your network or anyone who might benefit from it.

If you have any GTM tips, referral programs, product offers, or job opportunities to share, send them to [email protected]! We'd love to feature them in our newsletter.

Till next time ????