Navigating Go-to-Market??: ABX Cross-Functional Team Workflow and More | #25

Welcome to our 25th edition!

This time we’ll be sharing tips on how a cross-functional team looks like in a full ABX motion — just like we do N.Rich for N.Rich.

Regardless of whether you’re just exploring ABX or already implementing it, this edition is a must-read. We’ve got you covered to ensure every part of your team is on the same page and ready to crush it with ABX.

Here’s what else you can expect in this edition:

• Asset: ABX Cross-Functional Team Workflow
• Top Go-to-Market & ABM Content
• Weekly Chuckles?
• N.Rich Offers
• Upcoming Events
• Go-to-Market Job Opportunities

Asset: ABX Cross-Functional Team Workflow

As an ABM/ABX platform vendor, we always stress how important it is for all teams to be on the same page and work together to deliver a seamless customer experience. But we know that this can be easier said than done.

The below Workflow is designed to help you ensure that everyone in your organization is aligned and actively contributing to your ABX success.

It will guide you every step of the way: from the very first touchpoint to retaining and nurturing your customers into loyal advocates.

? Get your ungated ABX Cross-Functional Team Workflow here.?

Top Go-to-Market & ABM Content:??

To Read:

• Transactional VS Education-Led Marketing by Florian Decludt of Clutch?
• CMOs Face a Disconnect Between the Expected Outcome by David Blinov of The F Company
• Only 38% of Executives Think Their Company Delivers Great CX by Charles KERGARAVAT of Apizee
• Where is your audience on the account lead spectrum? by Jasper Ruijs of Grow Steady
• Ultimate Checklist for LinkedIn Growth by Chris Donnelly of Step By Step Newsletter
• What happens if [X touchpoint] does/doesn't occur as part of the buying journey?? by Sam Kuehnle of Loxo
• Is data just your "yes" person? by James Mulvey of Motion

To Watch:

• Feeling stuck with outdated customer acquisition strategies? by Michael Pacheco of Michael Pacheco Consulting
• The basics and more of ABM by Carlos Corredor of Condor | Digital Marketing featuring Josh Shulman of Innovecs
• Should you upload a company or contact list in LinkedIn ads? by Tim Davidson of B2B Rizz
• Scaling your marketing pipeline and driving revenue isn't just about launching campaigns by Nemanja ?ivkovi? of Funky Marketing
• 3 areas marketing should focus on: Pipeline Acquisition, Pipeline Acceleration, and Customer Expansion by Sourabh Kothari of Knowledge Studio
• What sales should be doing so that there is no churn? by Adem Manderovic of Chief Revenue School with Adam Robinson of RB2B

To Listen:

• 3 Things You Need to Create Great Content by Daniel Murray of The Marketing Millennials
• How Marketers Can Be Better Partners with Sales hosted by Dave Gerhardt of Exit Five? featuring Jen Allen-Knuth of DemandJen
• Unlocking RevOps’ Potential by Go to Masters Show featuring Joshua Janes of RevOps Co-op
• Marketing and Sales Synergy: Lead Generation & Account Based Marketing by The Digital Marketing Podcast
• Just Follow Up by Donald C Kelly of The Sales Evangelist featuring Guitze Messina
• Navigating the Future with AI and Sales by Jeb Blount of Sales Gravy?

Weekly Chuckles

That warm, cozy feeling… when you know you won’t end up in the same boat as your competitor because you downloaded our ABX Cross-Functional Team Workflow in this edition.???

N.Rich Offers

• Considering ABM but not sure if it’s the right fit for your business?

Start with our free Account-Based GTM Template Toolkit to help you assess and implement ABM effectively.

?? Get your copy? here

• Looking to create impactful ABM content? Let our Aurora AI Ad Assistant guide you through the process. Book a quick, no-pressure demo to see how it can help your business.

Upcoming Events:

• Sept 12 — ABM Next London: Growing the Upmarket Pipeline with ABM — London, UK

• Sept 3-5 — The AI Summit Online — Online
• Sept 6 — Account-Based Innovation Tour — Austin, TX
• Sept 10 — B2B Festival 2024 — Online
• Sept 24-25 — MarTech Fall 2024 — Online
• Sept 30 — Cluster-based ABM: How to develop joint marketing and sales playbooks to drive — Amsterdam, Netherlands

Go-to-Market Job Opportunities:

• Digital Marketing Specialist at Wavestone
• Team Lead Customer Care at Lemonway
• BDR Manager at PlayPlay
• Marketing Director at W?rtsil?
• Customer Support Engineer EMEA at Hammerspace

If you've reached this point and love what you’re reading, share it with a friend or colleague who might appreciate it too.

We’ll be back in two weeks with more actionable tips and ABM/ABX updates!

Got some GTM tips to share? Whether it's feedback or just a quick hello, Mia’s inbox at oliva.tayam@n.rich is always open. We can’t wait to hear from you!