Navigating Go-to-Market??: ABM Tech Stack Guide and More | #26

?? Welcome to the 26th edition!?

This time, we want to help you avoid the traps in building an ABM tech stack: the belief that more tools equal more efficiency.?

But here’s the truth—success lies in choosing the right, upfront tools that enable an automated and data-driven approach.

In this edition, we’ll share the factors to consider in building a smarter, leaner tech stack with our ABM Tech Stack Guide.

Here’s what else you can expect in this edition:

• Asset: ABM Tech Stack Guide
• Top Go-to-Market & ABM Content
• Weekly Chuckles?
• N.Rich Offers
• Upcoming Events
• Go-to-Market Job Opportunities

Asset: ABM Tech Stack Guide

Building a tech stack can be tricky, and that’s why some businesses still face slow returns—they don’t have the right tools in place and end up relying on guesswork instead of spending on the wrong investments.

So if you feel like your current tech stack isn’t delivering, don’t worry! We’ve outlined 5 key factors to help you build a stack that aligns with your needs.

? Get your copy of the ABM Tech Stack Guide here.?

Top Go-to-Market & ABM Content:??

To Read:

• The One Minute Pitch by Gabriel Volpato of Stealth Startup
• How to Measure ABM/ABX by Matthew Kay of Colman Rose
• ABM success is all about focusing on the accounts by Xenia S. of Logically
• 10 most useful posts about SEO by Artur Perrella Glukhovskyy?
• The dumbest movement is happening in B2B marketing by Patrick Cumming of KlientBoost?
• Apparently marketers own 70% of the B2B buying journey? by Evan Dean of Userled
• Startup go-to-market goes through 3 major phases by Robert Kaminski of FletchPMM?

To Watch:

• How we've leveraged insights from LinkedIn Ads by Justin Rowe of Impactable
• How to Shift From ABM to Account-Based GTM by Tyler Pleiss of Movable Ink
• Marketing leaders need to take BOTH a brand and activation mindset by Liam Moroney of Storybook
• Breaking down silos to hit those revenue hosted by Morgan J Ingram of AMP Creative with Alex Olley of Reachdesk
• How to reel in the 'Big Whales' with ABM?? by Josh Weale of strategicabm

To Listen:

• The Power of P2P in B2B Marketing hosted by Vinnie Romano of Growth Colony featuring Fern Canning of Kyna
• Leveraging AI To Orchestrate Human-Centric B2B Marketing by B2B Marketing Exchange featuring Daniel Englebretson
• Demand Generation Strategy and Growth Secrets by The B2B Playbook featuring Steffen Hedebrandt of DreamData
• 9 Things I've Learned Investing in 170+ SaaS Companies by Rob Walling of TinySeed
• Recruiting the Best Marketing Operations Talent by Elias Crum of Marketing Guys featuring Matthijs van Rosmalen of Finest People

Weekly Chuckles

Get the right tech stack to ensure that you sell to the right people at the right time.?

N.Rich Offers

• Thinking about ABM but unsure if it’s right for your business??

Start with our free Account-Based GTM Template Toolkit to easily assess and implement ABM.

?? Get your copy? here

• Need some help with your ABM content? Let our Aurora AI Ad Assistant guide you.Book a quick, no-pressure demo to see how it can help your business.

Upcoming Events:

• Sept 16 — Go-To-Market Strategies & LinkedIn — Online
• Sept 17 — CMO Idea Exchange @ Inbound | The State of B2B Marketing — Boston
• Sept 18-19 — DMEXCO — Cologne
• Sept 25- 26 — Mastering Employer Branding: Internal & External Strategies — Online

• Sept 24-25 — MarTech Fall 2024 — Online
• Sept 30 — Cluster-based ABM: How to develop joint marketing and sales playbooks to drive –- Amsterdam, Netherlands
• Oct 1- 2 — SaaSiest — Amsterdam?
• Oct 7-9 — B2B Summit EMEA — London/ Online
• Oct 23 — Rethink ABM — New York

Go-to-Market Job Opportunities:

• Marketing Assistant at Impero
• Growth Marketing Manager at Sonder
• Sr Product Manager at AutoStore
• Content Specialist at Bannerflow
• Account Executive at SugarCRM
• Content Marketing Manager at Unmuted
• Development Manager at Next One Technology

Did you enjoy the read? I bet you did so please feel free to pass it along to a friend or colleague who might find it helpful too.?

We’ll be back in two weeks with more actionable tips and the latest updates on ABM/ABX!

Have any GTM tips, offers or feedback to share? Or just want to say hello? Mia would love to hear from you—reach out anytime at [email protected]. We’re excited to hear your thoughts!