Navigating the Future: 5 Marketing Trends Shaping 2023 and Beyond

Data, automation, collaboration. During 2023, they were stand-outs in the marketing world. Let’s find out why.

This year, marketers have had to be more adaptable than ever. According to MIT, successful digital marketing requires a mix of data from scientists and creativity from marketers. Data scientists provide the raw data about consumers, and marketers use their creativity to use that data to their advantage.?

Secondly, with the increase of Artificial Intelligence (AI) technology available, consumers expect more automation. Marketers can use this to create a seamless customer experience. For example, websites can use generative AI to produce responses to customer inquiries as a first step before escalating to a real-life customer service agent.?

Another trend that has been spotted is greater utilization of LinkedIn's paid tools. LinkedIn is expected to make up 25% of B2B advertising within two years, according to Forbes. As a marketer, this is important to consider when choosing advertising channels. LinkedIn is a great way to network with businesses related to your industry.?

Consumers are also holding brands accountable for their social responsibility. Since consumers have access to so much information, there's a growing trend of consumers educating themselves on brands before choosing to work with them. If a brand doesn’t align with a consumer's personal values, they are less likely to support that brand. Prioritizing social responsibility by doing things like starting eco-friendly practices or funding non-profits is a way companies can skillfully connect with consumers.?

Lastly, it’s essential for marketing and sales teams to align their goals. According to Hubspot, 1 in 5 marketers struggle accessing data from other teams. Close to half the marketers in the study said that they want to focus on sales and marketing alignment in 2023. Aligning these teams will help them both access and discuss data so that their consumers can be serviced as effectively as possible.?

If you want your marketing to be more effective, try out these 5 marketing trends. And if you want help implementing these trends into your marketing plan, then let’s talk.