Embarking on an internship journey with WOW MOMO has been nothing short of a thrilling ride. As I reflect on my experiences and contributions, I am eager to share the insights gained during my time working in the dynamic Kolkata market. From conducting market research to collaborating with cross-functional teams, my role was a multifaceted exploration into the heart of the HoReCa sector.
Role and Responsibilities:
- Thorough Market Research: My journey began with diving deep into the intricacies of the HoReCa sector. I meticulously conducted market research to identify potential clients and decipher their needs and preferences. This foundational step laid the groundwork for understanding the nuances of the Kolkata market.
- Competitor Analysis: To stay ahead in the game, I delved into analyzing competitors' activities and market trends. Unraveling the strategies of existing players provided valuable insights that fueled our approach to stand out in this dynamic industry.
- Customer Support: Addressing client inquiries and providing top-notch customer support was a pivotal aspect of my role. Navigating through the queries of clients helped in fostering strong relationships and ensuring customer satisfaction.
- Collaboration with Marketing Teams: Working hand-in-hand with the marketing teams was an exciting experience. Together, we developed targeted marketing campaigns tailored specifically for the HoReCa segment. This collaboration fueled our brand presence and attracted potential clients.
- Supply Chain and Logistics Coordination: Timely delivery is crucial in the food industry. I collaborated closely with the supply chain and logistics teams to ensure the seamless and punctual delivery of our delectable products to our clients.
- B2B Portals and Online Presence: My role extended to exploring B2B portals like Indiamart and other emerging platforms for business development. Creating and managing our product listings on online portals became a strategic avenue for selling our products.
- Client Outreach: Beyond the digital realm, I took the initiative to directly connect with potential clients. Cold-calling became an integral part of my routine, providing a personal touch to our business development efforts.
Observations in the Kolkata Market:
- Price Sensitivity: Kolkata's market is undoubtedly price-sensitive. Understanding the dynamics of pricing played a pivotal role in shaping our strategies to cater to the diverse consumer base.
- Competitive Landscape: The presence of formidable competitors added a layer of complexity to our operations. Analyzing their strengths and weaknesses allowed us to position WOW MOMO as a unique and enticing choice for our clients.
- Etcetera: The 'etcetera' of my observations includes a myriad of factors such as cultural nuances, local preferences, and emerging trends that made my experience in the Kolkata market both challenging and enriching.
As I conclude my internship with WOW MOMO, I carry with me a treasure trove of experiences, lessons, and a profound understanding of the HoReCa sector in the vibrant Kolkata market. This journey has not only honed my skills but has also instilled in me a deep appreciation for the intricacies of the food industry. I eagerly anticipate applying these lessons in my future endeavors, grateful for the opportunity to contribute to the success of such an iconic brand.
