Navigating the Digital Landscape: 2023 in Review and What’s Next
M. Patrick Doherty
Chief Experience Officer | Leading the Dialogue on Digital Health Innovation, News, and Funding | Elevating Healthcare through Insight & Innovation at This Week in Digital Health.
In an era where digital transformation is not just a buzzword but a necessity, the marketing landscape has undergone a seismic shift.
In this edition of Badass Marketing,?Mike and Angela, two seasoned marketers, are engaged in a thought-provoking dialogue about the impact of Artificial Intelligence (AI) on marketing in 2023 while also casting their predictions for 2024. This comprehensive discussion highlights the current state of AI in marketing and offers a roadmap for navigating the evolving digital terrain.
Breaking Down Digital Barriers: Enhancing Web Accessibility for All Users
The digital era has transformed how we connect, learn, and engage. However, for individuals with disabilities, the internet often presents unique challenges, acting as a barrier rather than a bridge. This article aims to address and resolve these challenges, ensuring the web is accessible and inclusive for all.
Tangeial Content: The Key to Link-Building Success
Word of mouth is king in any business, particularly in internet-based businesses. Getting people to talk about your product is how you generate interest and, eventually, conversions.
But what if you could get people talking about your product without mentioning it? That’s the power of tangential content.
By creating content related to but not directly about your product, you can get people talking about your brand organically and naturally. And if you do it well, they may not even realize they’re promoting your product.
领英推荐
For example, let’s say you sell hiking gear. You could create a blog post about the best places to go hiking in the area. You wouldn’t mention your products specifically, but you would get people thinking about hiking and associating your brand with outdoor activities.
Over time, this content can be incredibly effective in generating interest and building links.
Recovering from a Google Algorithm Update: A Guide for Businesses
In the ever-evolving world of SEO, Google algorithm updates can cause significant website traffic drops. While recovering from such an update can feel daunting, it’s important to remember that it’s not insurmountable. With the right approach and consistent effort, you can rebuild your website’s traffic and get back on track.
Build, Grow, Convert - Digital Marketing Strategies for Online Success
In the bustling digital marketplace of today, the art of capturing and retaining attention stands as a testament to a brand’s success. ‘Build, Grow, Convert’ isn’t just a catchy phrase; it’s the lifeblood of digital marketing strategies that have revolutionized how businesses interact with their audience. We navigate these pivotal stages, offering insights and strategies to succeed online.