Navigating DeepTech"Inflection Points": A Founder's Guide to Investor Perspectives
Govind Kedia
Deeptech Start-up enabler | TiE Charter Member | IPR Strategist (IAM 300 Global Leader) | Opportunist Angel Investor | Director UK-INDIA-EU IPR Consulting Firm
As a deep tech founder, understanding the mindset of investors is crucial for securing funding and support.
The Investor's S-Curve Perspective
Investors in deep tech are keenly aware of the S-curve pattern of technological progress:
When pitching your startup, demonstrate your understanding of where your technology sits on this curve. Are you at the cusp of acceleration? This is often the sweet spot for investment.
Pitch Tip: Clearly articulate your technology's current position and its potential for rapid growth. Use market data and adoption trends to support your claims.
The Repeating Nature of Innovation: Your Competitive Edge
Investors know that technology doesn't stand still. What sets your innovation apart in this ever-evolving landscape?
Pitch Tip: Highlight how your technology builds upon or leapfrogs existing solutions. Demonstrate awareness of potential future disruptions and how your startup is positioned to adapt.
The Technology-Market Matrix: Positioning Your Startup
Investors often map technologies on a matrix of technical complexity versus market awareness. The most attractive opportunities lie in the "hard to replicate, high market awareness" quadrant.
Pitch Tip: Clearly position your startup on this matrix. Emphasize the technical barriers to entry for competitors and the clear market demand for your solution.
Identifying and Leveraging Inflection Points
Show investors that you understand the broader context of your innovation. Inflection points occur when technological advancements align with market readiness and business factors.
领英推荐
Pitch Tip: Outline the converging trends that make now the right time for your technology. This could include:
Demonstrating Your Strategic Agility
Investors value founders who can navigate the dynamic deep tech landscape. Show them you're prepared for various scenarios.
Pitch Tip: Present a flexible roadmap that accounts for different potential inflection points. Discuss how you'll pivot or scale based on emerging trends.
Balancing Vision with Practicality
While deep tech investors are interested in groundbreaking innovation, they also need to see a path to market viability.
Pitch Tip: Pair your long-term technological vision with clear, achievable milestones. Show how each stage of development brings you closer to market readiness and revenue generation.
Speaking the Investor's Language: Key Metrics to Highlight
Deep tech investors look for specific indicators of potential success. Be prepared to discuss:
Pitch Tip: Proactively address these points in your pitch, showing you understand what matters to investors.
Conclusion: Crafting Your Compelling Story
Remember, investors are not just buying into your technology; they're investing in your vision and ability to navigate the complex deep tech landscape. Your pitch should weave together:
By aligning your pitch with the strategic thinking of deep tech investors, you increase your chances of not just securing funding, but also finding partners who truly understand and support your vision.
Please leave comments if you have something you'd like to add or discuss or reach out for any further clarification.
7 over 70 ? Startups ? Exits ? Patents ? Veteran ? Dogs
7 个月Govind Kedia - great article! Deep tech is a loooong game business that requires the requisite investment (beyond bootstrapping or F&F) before achieving the parochial metrics that "short game" VCs look for (customer "traction", MRR, etc.) -> founders must quick vet investors to verify they invest in startups the promise long-term durability - much different from quick-hit apps.