Navigating the Crossroads: In-House Google Ads Management vs. A Google Premier Partner

Google Ads has become a fundamental advertising necessity for most SMBs in Canada. Among all the marketing decisions I hear from businesses, the question is not whether ‘we’ should be running a Google Ads campaign, but rather, why should ‘I’ have someone else run my AdWords when I can do it myself?

Great question! As a leader of your business, you are likely used to taking control where you can. So, let's unpack this question!

?If you're considering this, first ensure your potential Google Ads provider is a Google Premier Partner (just as you would take a Ferrari to a Ferrari specialist). With that in mind, my focus for Google Ads providers will be on those with Google Premier Partner status.

The decision to run Google Ads in-house or use a Google Premier Partner depends on various factors, and there is no one-size-fits-all answer. Here are some considerations to help you make an informed decision:

In-House Management

Control and Flexibility: Managing Google Ads in-house provides you with greater control over your campaigns. You can make real-time adjustments, implement changes quickly, and have direct oversight of your advertising strategy.

Cost Control: Running campaigns in-house allows you to have direct control over the costs associated with advertising. You won't be paying additional fees to an external agency.

In-Depth Knowledge: If you have a team with expertise in digital marketing, specifically Google Ads, and they can stay updated with the latest trends and features, managing the campaigns in-house can be effective. Ensure you reflect honestly on your team’s capacity, enthusiasm, and knowledge of digital marketing. ?

Google Premier Partner

Expertise and Resources: Premier Partners like Postmedia Solutions have been recognized by Google for their expertise in managing Google Ads campaigns. They typically have access to resources, training, and support that an in-house team might not have.

Time Savings: Outsourcing to a Premier Partner can save your business time that would otherwise be spent managing campaigns. This allows your in-house team to focus on other critical aspects of the business.

Access to Beta Features: Premier Partners often get early access to new features and beta programs, giving your campaigns a potential edge with the latest tools and optimizations.

Performance-Based: Premier Partners are often motivated to deliver results, as their reputation is tied to the success of the campaigns they manage. This can lead to a more performance-driven approach.

?Considerations

1. Budget: Evaluate your budget constraints. In-house management might save costs, but a Premier Partner could potentially deliver a better return on investment.
2. Expertise: Assess the skill set and expertise of your in-house team. If you lack experienced personnel, a Premier Partner might be a better option.
3. Campaign Complexity: Consider the complexity of your advertising campaigns. If they are relatively simple, in-house management may be sufficient. For more complex campaigns, a Premier Partner might offer a higher level of expertise.
4. Goals and Objectives: Align your decision with your business goals. If rapid growth and immediate results are crucial, a Premier Partner might expedite the process.
5. ?Monitoring and Reporting: Evaluate how well your team can monitor and report on campaign performance. Premier Partners often provide detailed reporting and analysis.

?Ultimately, the choice depends on your specific business needs, resources, and goals. It may even be beneficial to start with in-house management and transition to a Premier Partner if and when the need arises. Regularly reassessing your strategy and performance is key to making the right decision for your business.

?As a Google Premier Partner Postmedia Solutions offers a full suite of Digital Marketing Solutions that raise the profile of your business, outsmart your competition, and drive more sales. We can integrate tactics to maximize your impact and return on investment on the Postmedia Network, Google, Facebook, and Instagram. You can find more details at postmediasolutions.com.

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SPECIAL NOTE:

I crafted this article utilizing free AI tools. With a compelling and engaging content concept, approximately an hour of my time, and a website I aimed to promote and link back to, I executed an SEO tactic and a solid lead-generation article. How are you incorporating AI into your marketing efforts?