Navigating Cost and Complexity: Lessons from the Camel's Nose
Hans van Dokkum
Consulting - CEO & Enterprise Strategy North America at Accenture
"The Camel's Nose" (??? ?????)
In the deserts of the Middle East, a camel seeks shelter from the biting desert chill. It approaches its owner, pleading to place just its nose inside the tent to warm up. The owner, thinking this a minor concession, agrees. However, as the night progresses, the camel gradually persuades the owner to allow more of its body inside the tent. First its nose, then its neck, and eventually, the entire 2,000-pound camel occupies the tent, ultimately pushing the owner out entirely. It is a powerful lesson on the risks of underestimating small changes.
In an era of rapid technological shifts and evolving market demands, enterprises must adeptly manage costs and complexities while embracing innovation. Just as the camel slowly took over the tent, small inefficiencies can escalate, pushing an organization's limits and requiring a comprehensive approach to transformation rather than temporary one-off bandage solution fixes.
Five Lessons to Navigate Cost and Complexity
1. Assemble the Team
A transformation program's effectiveness depends on the capabilities of the team behind it. ?Form a high-caliber, seasoned task force dedicated to spearheading change, armed with the right transformation toolkit Avoid becoming "corporate Stylites " by ensuring the engagement of key internal stakeholders and leverage the full potential of your partnership ecosystem and external provider network.
2. Chart the Strategic Course
Start with establishing a clear vision and aligning on the scope of transformation. Identify any untouchable areas (sacred cows), and be prepared to reconsider old ways of working (to avoid old results). Focus on both strategic choices (the what) and operational choices (the how). Companies often focus on the how, but achieving meaningful change requires evaluating both. Using the STAR model can help in structuring this approach:
3. Reimagine Work with a Clean-Sheet Approach
Adopt a "clean sheet" mentality to thoroughly rethink and redesign the operating model and organizational structure. Rethink the cost base as if starting from scratch, exploring future proof operating models, and optimizing all aspects of work.:
4. Plan for Capability Investments - Strengthen Your Digital Core
Reducing cost and complexity also requires a willingness to invest in order to achieve 360-degree value and fuel productivity and innovation. Invest in advanced automation and digital tools, such as analytics, AI, and machine learning, to significantly lower costs. Include investment in talent development and retention as part of building capabilities to boost productivity and innovation.
5. Control and Monitoring and Double-Down on Culture
Integrate the concept of continuous improvement and adaptation into a structured change management system and culture. Focus on achieving quick wins to build momentum for broader efforts, installing robust controls to track progress and sustain improvements. Recognize that cost and complexity transformation is a continuous lifestyle change, not a temporary fix.
Reflection Questions
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