Navigating Content Marketing Careers: Key Roles and Responsibilities
Content marketing job titles are starting to get a little confusing.?
Today, the content marketing industry has significantly expanded, now including roles for everything from your standard content specialist to social media managers, video production teams, email marketers, and more. Even your typical content marketing manager and other content marketing roles have gone above and beyond writing tasks to include video.?
So what are the content marketing roles you need to know today? We recently broke down 9 content marketing titles you should know. Here are a few examples:?
Content Marketing Coordinator
A content marketing coordinator is an entry-level role that supports the execution of a brand’s content strategy. They handle scheduling, publishing and tracking content performance across digital marketing assets, including blogs, gated content, social media and email campaigns.?
This role requires strong organizational skills, familiarity with content management systems like WordPress or HubSpot, and a basic understanding of SEO and analytics. It’s an excellent position for those who want to gain hands-on experience in content marketing while collaborating with other roles, including writers, designers and strategists. Depending on the role, the content marketing coordinator may even take on some of these responsibilities as well.
SEO Content Specialist
An SEO content specialist bridges the gap between content creation and search engine optimization, ensuring a company’s content ranks well and attracts organic traffic. They conduct keyword research, optimize on-page elements like meta descriptions and headers and analyze search performance using tools like Google Analytics and SEMrush. This role requires a deep understanding of search engine algorithms and the ability to write optimized yet reader-friendly content.?
Given how much search engines have already evolved — especially with the rise of AI search — SEO content specialists need an analytical mindset so they can stay ahead of trends and algorithm updates to keep content visible and competitive.
Video Content Producer
A video content producer leads the planning, production and editing of video content for marketing campaigns, social media and brand storytelling. They handle everything from scripting and filming to editing and optimizing videos for different platforms.?
This role requires technical proficiency with video editing software like Adobe Premiere Pro or Final Cut Pro, as well as an understanding of visual storytelling and audience engagement. Since video is one of the most powerful forms of digital content, a video content producer must be able to create compelling narratives that drive brand awareness and engagement.
Check out the full article for more insights and job titles to help you with your job search.?
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