Navigating Coffee Market Volatility: What It Means for You and Your Morning Brew

You might have noticed recently that coffee prices are creeping up. That's not true - current coffee prices are SOARING, and the market has impacted roasters, suppliers, and consumers like you.

I understand that every mission - whether on the battlefield or in the coffee industry - depends on logistics, preparation, and execution.

The rising cost of coffee is beyond an industry issue; it's now a global issue as we continue to see global complex problems coalescing simultaneously to drive market prices to record highs. And you, as the consumer, are seeing the end result of these issues, when all you are really looking for is continued value and consistency. So, let's discuss why this is happening, how Aerial Resupply Coffee is adapting, and how we will continue to deliver the best coffee possible to you so you can do YOUR mission.

Why Coffee Prices Are Rising

There are several major factors that are contributing to the increased costs of coffee:

• Climate Change & Weather Disruptions: As with any plant-based product, the weather has a tremendous effect on crop yields, availability, and costs. Within the past 18 months, Brazil and Vietnam have suffered under extreme drought which has led to crop shortages. The last time I reviewed the market, Brazil is projecting to be 11 million pounds short of its average yearly crop yield. Less products with the same amount of demand mean prices have to go up because the supply simply isn't there.
• Supply Chain Bottlenecks: The global supply chain is under immense pressure. Everything involves shipping, and when ports close due to accidents, labor shortages, strikes, or limited capabilities, the product costs more to offload and takes longer to arrive, stretching an already stressed supply chain. Green coffee is affected by all of this because it's harder to move in a timely manner.
• Political Influence: You might have noticed that the new political climate of 2025 has sparked a unique influence on coffee. Ninety-nine percent of all coffee sold in the United States is imported from other countries and subject to governmental influences such as tariffs. Even the threats of tariffs can spook commodity traders and influence the cost of green coffee.
• Increased production costs: Let's face it—we all want to drink the best possible cup of coffee. However, the costs associated with delivering that amazing roasted flavor have increased. Fertilizers, fuel, production costs, and labor have all risen. Farmers in coffee-producing countries have seen their operational expenses increase 2-5x, and those costs are passed along in the supply chain.

These are factors that all of us are feeling at the same time - and it's especially felt by you when you're drinking your favorite coffee.

I know this and I feel it right along with you.

What This Means for Coffee Lovers

So now that you have an idea of all the different reasons and influences on the current coffee market, what can you expect?

• Prices Will Fluctuate: As supply and demand shift, price adjustments will happen industry-wide.
• Quality May Be Compromised by Some Brands: Some companies may cut corners by sourcing lower-quality beans or modifying blends to maintain profit margins. Aerial Resupply Coffee will never take that route. I am focused on maintaining quality, even if it means that prices increase.
• Sourcing Transparency Matters More Than Ever: Now is the time to support brands that prioritize ethical sourcing, fair prices for farmers, and long-term sustainability over quick profits. Here at Aerial Resupply Coffee, that is one of our core values. We want to provide the best cup of coffee to you while supporting all of those people along the way who assist in the delivery of that cup.

How We’re Navigating the Market

At Aerial Resupply Coffee, logistics is in our blood (after all, Logistics Wins Wars and it can win this trade war), and we take a proactive approach to ensuring the highest-quality coffee reaches you, no matter what the market throws our way. Here’s how we’re staying ahead:

• Strong Supplier Relationships?– We work closely with trusted partners to secure consistent, high-quality coffee at fair prices. The importers that I work with are 100% aligned with Aerial Resupply Coffee values.
• Efficient Supply Chain Management?– Just like in military operations, efficiency is key. We streamline logistics to minimize unnecessary costs and delays. Even as costs increase, I'm focused on findings ways to provide you the absolute best value for your hard-earned money.
• Commitment to Quality?– While some may compromise to cut costs, we refuse to lower our standards. Every bag of ARC coffee delivers the bold, high-quality taste our customers expect.

How You Can Stay Ahead

As a coffee drinker, you have ways to navigate this market, too:

• Consider a Subscription?– Lock in your coffee supply and ensure consistent pricing with a subscription. Aerial Resupply Coffee offers many outstanding choices of both premium coffee and tea to choose from, so that your mornings remain consistently awesome.
• Stay Informed?– Follow trusted coffee sources to understand market trends and how they affect your daily brew. Sign up for our newsletter so you can always receive news about how your morning cup is being impacted by the market.
• Support Brands That Put Quality First?– Choose companies that stand by their values, invest in fair trade, and refuse to cut corners.

We know supply chain challenges better than anyone—after all, logistics wins wars. That’s why we’re committed to keeping you fueled with the best coffee possible, no matter how unpredictable the market becomes. Aerial Resupply Coffee is built on resilience, and just like our military roots, we’re always ready to adapt and overcome.

If you want to stay ahead of the curve and keep your coffee game strong, join our?subscription program?or explore our latest blends. Because no matter what happens in the market, your coffee supply should never be in question.

Stay fueled. Stay prepared. Stay caffeinated.

Logistics wins wars.