Navigating the Challenge of Software Version Sprawl with Sales — Impact on EBITDA ??

(Here’s a story we rarely tell...)

Version sprawl. It's that untamed beast lurking in many software companies, growing more complex by the day.

It starts innocently enough...

? A promised feature here to win a new account...

? A tweak in the codebase there to retain a key client...

Suddenly, you're not just selling software. You're selling promises—ones that require changes to the product. If you get it wrong, you're not just tweaking features; you're birthing entirely new versions. Each version will need its own customer service maintenance run book and quality checks to maintain a successful long-term customer relationship.

Sales teams, I get it. The pressure is real. But this isn't just a sales issue. It's a matter of product management governance.

And here's the thing...

The solution isn't in the code. It's in the conversation.

?? Good product management digs deep. It uncovers the needs shared by many to offer solutions that benefit all.

?? And when you sell? You sell not just a product but a vision. A vision that's within reach, built to scale, and priced right.

This isn't a short-term game. It’s a strategic marathon with EBITDA at the finish line.?

?? Your thoughts? Have you encountered version sprawl? How do you tackle it?

Let's discuss below. Or if you've found a different path, share your wisdom!

?? If you find this discussion valuable, please reshare!

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