Navigating Career Transition as a Brand

As a content marketer, there's nothing as frustrating as working with a brand that has an unstable brand positioning. Just when you think you've laid hold of the strategy, everything changes, and you have no results to track.

What this does is make you feel like you're incompetent with your strategies and implementation. Have you ever experienced this with a client or even with your brand?

But you see, while it's easier to figure that out for others, I've also noticed that we are most like such brands—going about our daily lives with no positioning.

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Positioning here is not about being static; it's about defining your standards and values to guide your choices and decisions.

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For example, there's a tech wave, so you want to build a career in tech. Remote jobs seem enticing, so you're going for it. We just keep jumping from one big thing to another without asking or discovering the personal meaning of such choices for us.?

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A switch in jobs may increase your earnings, but have you built the capacity for it? Apart from it being the thing in vogue, what personal meaning does this bring to you?

We don't just have to do things because they're enticing and appealing. Jumping at every opportunity without thinking shows we don't have values guiding our choices.?

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It's okay to still be in your sector even when everyone is shouting tech. Don't transition without careful thought and assessment. Those are the things that will help you stand the test of time.

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After all, we all can't do the same thing. We need to build relevance and innovation in our industry as it evolves.?

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As the year progresses, choose to make your career and life choices based on your values and considerations, not on what others are doing or find trending.

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Think of yourself as a brand whose positioning needs to be solid, strong, and recognisable.