Navigating B2B SaaS Marketing: Insights from Nikhil Mirashi of ServiceNow
iTech Series
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iTech Series
iTech Series is a digital publishing firm that covers MarTech, SalesTech, AI/ML, HR Tech, and FinTech.
In this insightful interview, Nikhil Mirashi from ServiceNow , a B2B SaaS marketing expert with over 13 years of experience, shares his journey and the evolving landscape of marketing. He discusses the critical alignment of marketing, sales, and customer success, emphasizing the need for tailored regional strategies. Nikhil also explores how to effectively integrate AI tools while preserving the essential human touch in marketing. Join us as he offers valuable insights into creating impactful marketing strategies in today’s dynamic business environment.