Navigating B2B Marketing: Leadership Insights, AI Tools, and Strategic ABM

ABM & Beyond: Winfried Schultz’s Expert Insights

In the latest iTech Series Fireside Chat, marketing veteran Winfried Schultz shares his journey from engineering to B2B marketing leader. Discover insights on ABM, customer voice, automation, and global marketing complexities. Tune in to navigate the B2B marketing landscape!

Driving B2B Growth: AI Personalization, ABM, and Performance Marketing

Elevating ABM with AI: Strategies for Personalized B2B Success

In B2B marketing, AI-driven personalization is reshaping ABM strategies. Forrester highlights how AI enhances personalized content, promising to redefine marketing effectiveness. Discover how integrating AI into your ABM strategy can optimize targeting and boost engagement with high-value accounts.

Driving B2B Growth: The Impact of Performance Marketing

Over the past two decades, B2B performance marketing has become essential for targeted, measurable ROI campaigns, especially in lead generation. This blog explores performance marketing’s benefits, best practices, and challenges, offering insights to balance it with brand-building efforts for optimal growth.

"Outside of marketing, people aren't interested in the 'sausage making'—but we should be measured by our contribution to the business and building the pipeline." - Winfried Schultz

Navigating the Digital Landscape: Holly Fisk's Marketing Journey

Holly Fisk (MSc, PG Dip DigM, IDM) , UKI Field Marketing Leader at Akamai Technologies , discusses her career journey, and strategies for planning effective field marketing programs and fostering collaboration across revenue teams. She also shares insights on leveraging AI tools, overcoming challenges, and key lessons learnt throughout her career.

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