Navigating B2B and B2C Marketing in iGaming: A Chat with Daria and Tatyana from 22BET

In the exciting world of iGaming, getting both B2B and B2C marketing right is crucial. We sat down with Daria and Tatyana, the social media marketing experts at 22BET, to hear how they manage these different yet connected marketing approaches.

Q1: Tatyana, how do you stay on top of trends in B2C marketing?

Tatyana: "Staying ahead of trends is a must in iGaming. We keep an eye on gaming forums, social media, and news sites to spot new trends. Once we find a trend, we brainstorm engaging content ideas and weave them into our strategy, making sure they fit our goals and audience needs."

Q2: What engagement techniques do you find most effective for B2C?

Tatyana: "Interactive elements like quizzes, polls, and giveaways work wonders. We also use event-related content and fun features like Instagram filters. These strategies boost visibility and help us connect with our audience, keeping them engaged and excited."

Q3: How do you balance compliance with creativity in B2C marketing?

Tatyana: "It’s a tricky balance but crucial. We start with a solid understanding of the regulations in different regions. Our content follows advertising standards, promotes responsible gaming, and complies with data protection laws. This way, we create engaging content that also ticks all the regulatory boxes."

Q1: Daria, what’s the main difference between B2B and B2C marketing in iGaming?

Daria: "It’s all about the audience. B2B marketing focuses on building authority and relationships within the industry. This means creating expert advice, detailed product info, and engaging content like infographics and surveys. For B2C, it’s about attracting and keeping players with interactive content like quizzes, polls, and giveaways. Knowing these differences helps us tailor our strategies perfectly."

Q2: What types of content work best for B2B marketing?

Daria: "Whitepapers, case studies, and email newsletters are gold for B2B. They let us dive deep into industry analysis and share success stories that resonate with professionals. Regular updates and insights keep our partners informed and engaged."

Q3: How do you ensure your B2B marketing strategies are effective?

Daria: "We focus on clear communication and measurable results. Regularly analyzing data helps us understand what works and what doesn't. We also prioritize building strong relationships with our partners, offering them valuable insights and support to help them succeed. This approach ensures our strategies are always aligned with our business goals and the needs of our partners."

Expert Tips

Tatyana: "Adaptability is key. Stay on top of trends, embrace new technologies, and keep refining your strategies based on feedback and performance data."

Daria: "Always keep your audience in mind. For B2B, build trust and showcase your expertise. For B2C, make your content engaging and relatable."

By mastering the ins and outs of both B2B and B2C marketing, Daria and Tatyana have helped make 22BET a standout in the iGaming industry. Their insights offer valuable lessons for anyone looking to succeed in this fast-paced field.