Navigating Auto Transport & Logistics: What Does The Future Hold?

In a recent episode of the Mile Marker podcast , Ridecell Communications Director Angela Simoes interviewed Jay Wertzberger, founder of the ATI Auto Business YouTube channel . Our podcast conversation with Jay shed light on the challenges, technological advancements, and future landscape of automotive logistics. With over three decades of experience, Jay has positioned himself as a thought leader in this niche yet vital industry.

ATI Auto Business YouTube Channel

Jay’s journey into auto transport began in 2012, almost by accident. As a seasoned media professional with decades of experience in creating and producing shows, Jay stumbled upon the world of car hauling and dispatching. What started as a part-time exploration quickly turned into a full-fledged passion. He was captivated by the complexity and unpredictability of the logistics involved in moving vehicles.

This newfound interest led him to create ATI Auto Business, a YouTube channel dedicated to educating and connecting carriers, brokers, dealers, and shippers. Popular shows on the channel include Automotive Ecosystem on Tuesdays and Industry Logistics on Thursdays.

The Role of Technology

One of the key takeaways from our discussion was the pivotal role of technology in transforming the auto transport industry. Jay highlighted the significant impact of mobile apps on logistics. A decade ago, the introduction of these apps revolutionized the way carriers manage their operations. From picking up vehicles to delivering them, mobile apps streamlined processes that were previously cumbersome and paper-based.

However, this technological evolution has also introduced challenges. Today, carriers are inundated with a plethora of mobile apps, each with its unique features and requirements. This fragmentation can be overwhelming, and the industry is now grappling with the need for consolidation and standardization.

As our conversation shifted towards the future, Jay emphasized the growing influence of AI and automation. He noted that many companies are now integrating AI into their software solutions, promising increased efficiency and smarter decision-making.

The true potential of AI in auto transport is still unfolding, and there’s a mix of skepticism and excitement within the industry. Jay plans to explore this topic further in his upcoming series, where he will dissect the real impact of AI and distinguish genuine advancements from mere marketing buzzwords.

How Dealerships are Evolving

Another fascinating aspect of our discussion was the evolving role of dealers in the automotive landscape. Jay explained the concept of the OEM agency model, where original equipment manufacturers (OEMs) consider bypassing dealers to sell directly to consumers.

While this model has generated buzz, Jay is skeptical about its feasibility on a large scale. Dealers provide invaluable services, from customer education to after-sales support, that OEMs might struggle to replicate effectively. Despite the rise of online car buying platforms like Carvana, Jay believes that traditional dealers are here to stay. Their ability to offer personalized customer service and handle complex logistics ensures their continued relevance.

We also touched upon the shifting consumer attitudes towards car ownership. Jay observed that today’s buyers are more informed and demanding than ever before. The affordability of cars, especially new ones, has become a significant concern, leading many to opt for older, used vehicles.

Additionally, the rise of electric vehicles (EVs) and the ongoing debate about their long-term viability added another layer of complexity to our conversation. Jay is optimistic about the future of EVs but acknowledges that widespread adoption will require overcoming substantial logistical and infrastructural challenges.

Embracing Opportunity & Facing the Challenges of Tomorrow

Our discussion concluded with a look at the broader implications of these trends for the auto transport and logistics sector. Jay’s insights underscored the importance of staying adaptable and embracing technological advancements. For those involved in the industry, whether carriers, dealers, or tech developers, the key to success lies in continuous learning and innovation.

In summary, my interview with Jay Wertzberger provided a comprehensive overview of the dynamic world of auto transport and logistics. His deep understanding of the industry’s challenges and opportunities offers valuable lessons for anyone interested in this field. As the landscape continues to evolve, platforms like ATI Auto Business will play a crucial role in shaping the future of automotive logistics.

Watch or listen to our full conversation with Jay on the Mile Marker Podcast . This article originally appeared on the Ridecell website, where we maintain an archive of knowledge and insights to help drive increased clarity and better outcomes for FMCs.