Navigating Amazon's New FBA Reimbursement Policy with Confidence

Amazon's October 2024 change to their Fulfillment by Amazon (FBA) reimbursement policy is a game-changer—and not in a good way for brands trying to manage their own Amazon presence. The policy now limits the window to submit reimbursement claims for lost or damaged inventory to just 60 days, down from the previous 18 months. While this might seem like just another tweak in Amazon's vast e-commerce ecosystem, the reality for sellers is anything but simple.

What This Means for Brands

This policy shift significantly shrinks the timeline brands have to track, document, and submit claims. Miss the deadline, and your reimbursement opportunity vanishes. For sellers managing their own FBA accounts, this can spell trouble. Reimbursement claims often involve combing through inventory and shipment records, identifying discrepancies, and navigating Amazon's submission process—tasks that are time-consuming and require sharp attention to detail.

Brands that are busy scaling, innovating, and meeting customer demands might not prioritize these claims amid other pressing priorities. Unfortunately, under this new policy, delayed action is no longer an option.

WishingUWell Removes This Burden

At WishingUWell, we see this policy change not as a hurdle but as an opportunity to demonstrate our value to our partners. Our Full-Service Partnership and Managed Seller Services are tailored to take complex, time-sensitive tasks like FBA reimbursements off your plate entirely. Here’s how we help brands thrive in this new landscape:

1. Proactive Reimbursement Tracking and Submission

WishingUWell’s team is always on top of your Amazon account, including changes to policies like this one. For our Full-Service Partnership clients, we manage inventory under our account and handle every reimbursement submission on your behalf. Our systems and processes are built to ensure no claim opportunities are missed.

1. Amazon Expertise You Can Rely On

With Amazon’s rules and algorithms changing frequently, staying compliant while optimizing your performance can feel like running on a treadmill. You can trust our experienced team to not only manage FBA claims but also handle everything from logistics to listing optimization, advertising, and more. Our Managed Seller Services allow brands to plug into the exact expertise they need, even if they prefer selling from their own Amazon account.

1. Focus on Growth While We Handle the Fine Print

This is what sets WishingUWell apart. We allow brands to focus on big-picture goals and growth strategies instead of tracking down lost inventory or wrangling with Amazon's systems. Whether it’s forecasting trends, designing Prime-eligible bundles, or optimizing product listings, our partnership ensures brands can focus on their vision while we perfect their operation.

Why Act Now?

Amazon’s new policy means brands no longer have the luxury of time when it comes to FBA claims. With a 60-day window, it’s critical to act quickly and efficiently. But this policy shift is just one example of why navigating Amazon’s platform requires experienced guidance. That’s why brands of all sizes turn to WishingUWell—because we don’t just handle Amazon, we master it.

If managing these changes feels overwhelming, you don’t have to do it alone. Whether you need a trusted partner to take full ownership through our Full-Service Partnership or a tailored plan via our Managed Seller Services, WishingUWell is here to make Amazon simple for you.

Message us today to learn how we can help your brand thrive amid challenges like these—and come out stronger on the other side.