Navigating Amazon's New Compliance System for Supplements: How WishingUWell Can Help

Amazon’s recent introduction of a new compliance system for supplements marks a significant shift in the way brands must manage product testing and documentation. This change comes on the heels of past issues that saw listings deactivated due to non-compliance, and it aims to streamline operations while ensuring higher standards for product integrity.

If your brand is feeling the impact and needs to pivot, rest assured—WishingUWell has got your back! We started our journey by selling and promoting wellness products, with supplements being a major part of our catalog. Today, we proudly partner with brands like Lane Innovative and Aloe Life, both of which excel at selling supplements. Our enthusiasm for wellness, along with our Amazon savvy and nimbleness, makes us the perfect partner to help your brand succeed!

Key Steps in the New Compliance Process

Under the new system, brands are required to collaborate with Amazon-approved labs such as Eurofin, UL, or NSF for annual testing of their supplement products. These labs will conduct rigorous tests to ensure adherence to good manufacturing practices, with results shared directly with Amazon for verification. By doing so, the risk of document manipulation is significantly reduced, providing a more straightforward route to compliance and reducing the likelihood of extended product deactivations.

Annual Compliance and Lab Selection

One of the critical aspects of this new process is the mandatory yearly testing for every supplement product, regardless of distribution channels. This requirement presents an additional financial burden for brands, but it also brings a more predictable and standardized process for maintaining compliance with Amazon’s marketplace standards.?

Initially, navigating the new compliance system may pose logistical challenges for brand owners. The requirement to use specific labs and adhere to stringent testing protocols means that previous efforts to show compliance are now obsolete. However, once brands complete this process for the first time, they will find a more streamlined and standardized method of maintaining their listings on Amazon.

This rigorous oversight is designed to enhance product integrity, which is crucial for consumer trust and regulatory adherence. The new system offers brands more predictability and assurance in their Amazon operations, provided they comply with the testing guidelines and their products pass the requisite tests.

How WishingUWell Can Help

Navigating these new requirements can be challenging at first, but this is where WishingUWell steps in to provide invaluable support. Specializing in elevating brands through comprehensive third-party management services on Amazon, WishingUWell can help set up the necessary processes, work directly with the approved labs, and ensure that everything runs smoothly.

Both our full-service partnership and managed seller services can relieve brands from the complexities of the new compliance system. We take care of all the testing logistics, making sure your products are tested, results are accurately documented, and listings are appropriately connected to avoid any compliance issues. With our expertise, brands can focus on what they do best—building their business—while we handle the intricacies of Amazon compliance.

With WishingUWell, you can rest assured that your compliance needs are managed efficiently, giving you peace of mind and freeing up resources to invest in other areas of growth. Contact us today to learn how we can support your brand in navigating Amazon’s new compliance system and beyond.