Navigating the AI Revolution: The Importance of Transcending the Noise of GPT & Generative AI

Public release of GPT around nine months ago dramatically accelerated the noise levels in tech circles, adding complexity to traditional businesses and entrepreneurs seeking to digitally transform their operations. To put it into perspective, if AI chatter could be monitored similar to audio waves, an Apple watch decibel counter would indicate a constant and permanent risk to health!

The crux of the challenge lies in filtering this noise. Amidst the constant barrage of AI discourse from media outlets, decoupling the valuable insights becomes a formidable task. The prime goal boils down to understanding how AI can safeguard existing businesses and fuel innovation in startups ready to exploit this technological wave or as it is becoming characterised as, the Sixth Wave of Innovation.

?The natural temptation for many is to ignore AI, often citing its intricacy and associated costs as deterrents. However, when viewed through the lens of foresight, AI is emerging as an innovation catalyst for businesses around the globe. Analogous to the initial scepticism towards selling groceries or car insurance online in the late '90s. Yet today those who embraced such innovations are at the forefront, while the rest play catch-up.

?Consider the journey of UK Car Insurance Start-up, Admiral Group. When Admiral Group struck a ￡1,000 advertising partnership with my own first website "Docnet" in 1995, they launched one of the first online insurance quotation forms, designed to reach out to our small base of UK doctors. Their courage paid handsome dividends. Today, they stand as a FTSE 100 listed company with a 2023 revenue estimate of ￡1.5 billion, outperforming their competition. This early adoption of the internet surely played a considerable role in their success, whilst costing their competitors dearly.

?The analogy provides a valuable lesson for AI adoption. Enterprises need to disregard the overpowering noise and identify manageable, practical and affordable applications of AI, much like Admiral Group did with the internet years ago. GPT combined, with its seamless integration with many Low/No Code platforms, gives a perfect start. But the challenge lies in the strategic integration to create additional efficiencies within larger processes, rather than utilizing just the basic OpenAI/GPT dataset with diminished long-term viability.

Take the Score App (https://share.scoreapp.com/a6454994 ) for instance, a tool for distributing online lead generation or feedback quizzes which effectively leverages GPT abilities. It uses GPT in producing landing page copy, creating quiz questions, generating social media promotion content, and even personalized emails for quiz participants. Whilst more high powered data-scientists might label these tasks rudimentary, the app shines due to its harmonious integration and usage of GPT in its work-flow, speeding up the whole quiz creation and response management process. It’s this application of integration that has seen a surge in their user base and lead generation numbers.

Our recent collaboration with a fitness coach deliberating over the automation of workout planning and answering customer queries showcases how careful, personalized adaptation of AI and GPT can result in increased efficiency and customer experience. Incorporating AI and GPT significantly sped up the workout planning and Q&A process respectively while preserving the unique coaching style and enhancing the overall customer experience. The important lesson from this development was focusing on using the AI to train the coaches own personal dataset rather than regurgitating the openly available GPT data. Customers want your expertise and not a response they can get themselves from the public GPT response. So through a simple implementation of GPT and a low code embedding API, we were able to allow each personal response to train the coaches own model so that with each response he made himself more efficient and his AI more personal to his thinking and methods.

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AI isn't here to replace your business, but to enhance it. Businesses that harness AI to increase their agility, efficiency, and personal touch will win over customers. Thankfully, the tools needed to develop such advanced capabilities are available at accessible and affordable levels.

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With the use of Bubble.io and other similar technologies, AI can be seamlessly deployed at a fraction of what it would cost to assemble a team of tech geniuses. The AI revolution is here, and your business stands to benefit from it. The key is to keep the noise at bay, focus on creating tangible efficiencies that are personal to your brand or knowledge set, and embrace the transformative sixth wave of innovation before it's too late!

Daniel Priestley Adam Roney Pete Mills Darren Shaw