Navigating the 2025 B2B Buyer Journey: Challenges and Solutions for Effective Lead Generation
iTech Series
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iTech Series
iTech Series is a digital publishing firm that covers MarTech, SalesTech, AI/ML, HR Tech, and FinTech.
The B2B buyer journey is evolving, with challenges like long sales cycles, poor marketing-sales coordination, and difficulty generating qualified leads. This article explores these common hurdles in 2025 and provides actionable solutions to address them. By optimizing the buyer journey, aligning sales and marketing efforts, and leveraging automation and AI-driven insights, businesses can enhance lead conversion, improve customer engagement, and ultimately drive revenue growth. It’s a guide to navigating the complexities of the modern B2B landscape.