Navigate the e-commerce landscape effortlessly with our guide to the latest trends, sale analytics, and new term insights
Paxcom India (P) Ltd - A Paymentus Company
Paxcom- Trusted by leading Global Brands for eCommerce, OmniChannel & Digital Growth. A Paymentus group company
Welcome to "All About eCommerce," a series that explores the challenges brands face in digital retail and growth tactics that have increased sales & visibility across channels and geographies.
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Navigating 2024: Essential E-commerce trends to watch
As we step into 2024, the e-commerce world continues evolving at an unprecedented pace, presenting online sellers with both challenges and opportunities. Staying ahead of the curve is crucial for success in this dynamic landscape. Let's explore the key trends shaping the e-commerce ecosystem in 2024 and empower online sellers to thrive in an ever-changing market.
1. AI in e-commerce?
By 2024, AI-first marketplaces will be standard, transforming e-commerce. AI-powered solutions drive supply aggregation, stimulate consumer demand, and create new revenue streams. Leveraging cloud computing and AI empowers brands to optimize all facets of operations, from pricing to last-mile delivery.?
2. Multichannel customer support?
Multichannel customer support is pivotal in e-commerce, driven by the industry's commitment to seamless customer experiences amid evolving dynamics. The trend acknowledges consumers' diverse communication channels, emphasizing a connected shopping journey. Customers, active across various platforms, expect continuity in interactions on websites, mobile apps, or social media.?
3. Blockchain for trust and transparency
Online sellers can employ blockchain to secure transactions, validate product authenticity, and ensure a clear supply chain. This fosters trust among consumers and addresses challenges such as counterfeit products.
4. Interactive and shoppable ads
Interactive and shoppable ads are gaining popularity on CTV and streaming platforms, revolutionizing how viewers engage with advertisements. Termed "t-commerce," this form of e-commerce allows consumers to make direct purchases from ads during their TV-watching experience, providing instant convenience and streamlining the purchasing process.?
Top categories and best sellers to watch out for in Amazon's Great Republic Day sale 2024
The Amazon Great Republic Day Sale 2024 has launched with a bang, offering massive discounts across various categories.? This sale is poised to be a shopper's paradise, from fashion and beauty to home and kitchen, smart devices, and more. Stay tuned for the full report, where we'll delve into the top categories, best-selling brands, keywords, promotions, and best-seller data, providing you with valuable insights to make the most of this highly anticipated sale.? In the meantime, take a look at the current best-selling and top-category share of brands in personal care and skincare to make the most of this exciting event.
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Latest E-commerce trend: A must-know term shaping the future
New learning term- Composable Commerce
Composable commerce refers to an approach in e-commerce where businesses build their online selling infrastructure by assembling and integrating modular, independent components or services rather than relying on a monolithic, all-in-one solution. This modular approach allows businesses to choose and combine different software and tools that best fit their specific needs and requirements.
In simpler terms, imagine building your own custom online store like playing with LEGO blocks. Instead of buying a pre-made set, you pick and choose individual pieces (services or software components) to create a unique and tailored e-commerce experience.
Latest Updates on What's happening in the e-commerce world
How Can Paxcom Help You Scale Your Online Business
Paxcom, with over nine years of experience in the eCommerce industry, is your trusted partner in boosting online sales. We are committed to helping you achieve your sales goals and take your business to new heights. Don't hesitate to contact us at [email protected] or click here to explore how Paxcom can transform your online business.
Paxcom offers a comprehensive suite of tools designed to empower online businesses in various aspects of digital shelf analytics and management. Summation 360, Kinator, and AMS Management are key components of Paxcom's offerings.
1. Summation 360: This tool provides holistic digital shelf analytics, allowing businesses to gain a 360-degree view of their online presence. It aids in monitoring product visibility, pricing, and other crucial metrics across various platforms, enabling businesses to optimize their online strategies effectively.
2. Kinator - Digital Shelf Analytics: Paxcom's in-house tool, is specifically designed for digital shelf analytics. It offers businesses insights into product performance, competitor analysis, and overall market trends. Kinator is a powerful resource for online businesses looking to enhance their presence and competitiveness in the digital space.
Unlock the potential of your Amazon brand with a complimentary Brand Audit. Simply fill out the form to get started- https://bit.ly/3U5LrxE
Thank you for joining us on this exciting journey through eCommerce. Stay tuned for more insights and updates in our next edition of "All about eCommerce." Until then, happy selling!