Navigate buying groups | Uncover enterprise marketing success stories | View our latest award nominations
February
As buying groups become increasingly complex, successful enterprise marketing demands a more sophisticated approach.
In this issue of The Catalyst, get actionable insights on accelerating enterprise sales through advanced account-based marketing. Plus, discover how Expel transformed their demand generation strategy by meeting decision-makers in their preferred environments and learn about our latest award recognitions.
STRATEGY
Understand your buying group, accelerate your sales
While buying groups have long been a part of B2B sales, many organisations still struggle to fully grasp their complexity. Too often, teams focus solely on decision-makers and self-identified prospects, missing crucial opportunities.?
In our latest blog post, 'Beyond the decision-maker: Understanding B2B buying groups to accelerate sales,' we explore how to identify key stakeholders, map their roles in the purchasing process, and implement a comprehensive approach to buyer journey activation.
Learn how a deeper understanding of buying groups can transform your sales strategy. ?
OUR WORK
Expel: Enterprise demand generation
When growth begins to outpace your lead generation strategy, how do you transform existing approaches to meet the complex demands of enterprise-level demand generation??
Following our partnership with Expel, we quickly learnt that taking a more strategic approach towards their demand strategy was essential to reaching their enterprise audience effectively.? Through highly targeted, data-driven and multi-channel campaigns, Expel increased their return on ad spend by 281% and lowered their cost per lead by 72%. ?
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NEWS
Modern announced as award finalists for UK Paid Media Awards
We're excited to have been announced as finalists at the UK Paid Media Awards for not one, not two, but three awards.
Our 'Scaling Security' programme for Expel has been shortlisted for Lead Generation Campaign of the Year, recognising our strategic approach to driving high-quality prospects.
Our work with Admincontrol, 'Power and Precision Under the Bonnet', caught attention in the Best Use of LinkedIn Ads category.
Whilst our data-driven strategy transformation 'From Net to Spear' for CloudPay is competing for Best Use of Data. ?
Questions, comments or ideas that you need to bring to life? Contact us.
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