NatureSweet's Innovations and the Nutritional Power of Convenience

In this episode of the Produce Moms podcast, host Lori Taylor welcomes back Amit Patel , Marketing Director of Innovation at NatureSweet and Jaclyn London, MS, RD, CDN , Chief Nutrition Officer for The Produce Moms. They discuss the latest innovations and products at NatureSweet, including their to-go line and a new partnership with Paw Patrol.

They also highlight the nutritional benefits of tomatoes and the importance of convenience and trust in the produce industry. The episode concludes with a reminder that it’s only nutrition if you eat it.

"I sit in a spot where we're really promoting healthy snacking, healthy eating with with our products," said Amit. "We're really flipping the narrative of, 'make sure you eat your vegetables' to 'make sure you eat your sweets,' because these are absolutely delicious products and that's really what drives people to eat more and more. It really helps to give you more of a reason to eat fresh produce.

"Nobody needs another reason to eat another cookie. Grabbing another tomato is a little bit of a harder challenge and that's what we're working for here in the marketing."

Read and Listen on The Produce Moms Website

Other Key Points from This Conversation

• NatureSweet is a produce brand with a mission to transform the lives of agricultural workers in North America.
• Their product portfolio includes snacking tomatoes, cucumbers, peppers, and larger tomatoes.
• The to-go line offers convenient and crunch-proof packaging for on-the-go snacking.
• The partnership with Paw Patrol aims to make healthy snacking fun and appealing to kids.
• Tomatoes are nutrient-dense and versatile, with antioxidants, vitamins, minerals, and fiber.
• NatureSweet’s certifications, such as BChapters

Chapters

• 00:00 Introduction and Welcome
• 02:33 Overview of NatureSweet
• 05:02 Innovations and New Products
• 11:35 The Nutritional Benefits of Tomatoes
• 17:38 Partnership with Paw Patrol
• 23:24 Future Innovations at NatureSweet
• 30:31 Building Trust and Credibility
• 34:04 Making Produce Accessible and Attractive
• 36:08 Closing Remarks

About The Produce Moms

The Produce Moms? is on a mission to put more fruits and vegetables on every table to change the way America eats. Through our platforms and produce supplier partnerships, we educate consumers on the benefits of eating fresh produce, the growing process, and how to select, store and serve it. The Produce Moms? was founded by Lori Taylor whose experience as a mom and produce supply chain professional helped her to identify innovative ways to inspire consumers to eat more fresh fruits and veggies.