Natural Pet Foods Comprehensive Study

About Natural Pet Foods

Natural pet food is defined as a feed or feed ingredient derived solely from plant, animal or mined sources, either in its unprocessed state or having been subject to physical processing, heat processing, purification, rendering, extraction, hydrolysis, enzymolysis or fermentation, but not having been produced by or subject to a chemically synthetic process and not containing any additives or processing aids, which are chemically synthetic except in amounts as might occur in good manufacturing practices. Therefore, natural pet food generally refers to something that comes directly from nature, without any added chemicals or processing by humans.

Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Natural Pet Foods market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future. Blue Buffalo (United States), Beaphar (United Kingdom), Colgate-Palmolive Company (United States), Nestle (Switzerland), The J.M. Smucker Company (United States), Mars Petcare (United States), PetGuard (United States), WellPet LLC (United States), Harringtons (United Kingdom), Diamond Pet Foods (United States), Wellness Pet Food (United States), Jeffrey’s Natural Pet Foods (United States) and Pets 1st (Canada) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are PLATINUM GmbH & Co. KG (Germany), Darwin’s Pet Food (United States), Natural Dog Food Company (United Kingdom), Halo (United States) and Portland Pet Food Company (United States).

Segmentation Overview

AMA Research has segmented the market of Global Natural Pet Foods market by Type (Dry Food and Wet Food), Application (Residential and Commercial) and Region. On the basis of geography, the market of Natural Pet Foods has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Specialized Pet Shops will boost the Natural Pet Foods market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Pet Type, the sub-segment i.e. Cat will boost the Natural Pet Foods market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:

Premiumization of Natural Pet Food Products and Omni Channel Retailing

Market Growth Drivers:

Processed Pet Food Contains Synthetic Vitamins and Minerals, Which Can Be Harmful to an Animal’s Health, An Increase in Pet Ownership, Preference of Owners toward Buying Superior Products for Their Pets and Increase in the Standard Of Living and Disposable Income

Restraints:

A High Cost of the Natural Pet Foods

Opportunities:

Emerging Demand From Developed As Well As Developing Countries

Market Leaders and their expansionary development strategies

In May 2021,Natural Pet Food Group (the “Company”), a New Zealand-based premium pet food company, and KKR, a leading global investment firm, today announced the completion of KKR’s acquisition of Natural Pet Food Group. The investment will be used to support the Company’s international growth and advance its mission to supply safe, sustainably sourced high-meat pet food from New Zealand to more customers and their pets. In March 2018, General Mills, a natural pet food manufacturer acquired Blue Buffalo in 8 USD Million. This acquisition will escalate the market position of General Mills in Pet food products. The leading Natural food manufacturer and co-packer IPM Food is expanding into the wet pet food market with the launch of NaturPak Pet. The company will be increasing its volume by moving its operation from its current location in Beloit, WI, to a new 162,000-square-foot packaging facility opening in neighboring Janesville in mid-2019. Pet food manufacturers must meet the regulatory definition of natural to market a pet food as natural. The definition of natural applies to both pet food ingredients and pet food products. However, regulatory agencies internationally disagree on the definition of natural. Consider, for example, differences that exist between the United States and European definitions of natural as it applies to pet food ingredients or products. In the United States, the regulatory definition of natural has been developed by the Association of American Feed Control Officials (AAFCO), a voluntary membership association of state feed officials charged with developing model regulations to be adopted by states to regulate animal feeds and animal drug remedies.

Analyst View

“There has been significant rise in pet ownership especially in developed countries as in the United States alone, over 85 million families own dog as per 2017-2018 data of American Pet Products Association (APPA). Rise in pet ownership is fuelled by the growing pet care spending owing to increasing disposable income. Also, inclination of the millennials towards pet adoption has been on the rise and they are willing to spend their time and money for pet care. According to estimates provided by American Society for the Prevention of Cruelty to Animals (ASPCA), annually adoption of over 3.2 million animals is done within the U.S. region. Considering the increasing number of pet owners globally, wet pet food market is expected witness significant growth”

Key Target Audience

Natural Pet Food Manufacturer, Natural Pet Food Distributor, Natural Pet Food Supplier, Importer/Exporter, Pet Food Association, Government bodies and Others

About Approach

To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global. Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

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