Natural Food Colors Revolutionizing the Palate: Unleashing the Potential of Natural Ingredients in the Evolving Food Industry
Natural food colors are pigments derived from natural sources such as fruits, vegetables, plants, and minerals. They are widely used in the food and beverages industry by manufacturers to add color to food items or drinks. These natural food colors are available in liquid and powdered forms. Consumers are increasingly turning towards natural and organic ingredients in food colors for a better lifestyle and to minimize the risk of diseases that are caused by to consumption of artificial food colors.?
There has been a significant surge in demand for natural food ingredients, including natural food colors, in recent years. Consumers are increasingly looking for healthier and more sustainable food options. An upsurge in demand for natural colors from various end-use industries such as processed food, frozen food, dairy food, and beverages is expected to have a positive impact on the industry.?
Evolving consumer preferences and growing demands play a crucial role in shaping the natural food colors market. Increased health consciousness, awareness about the side effects of artificial additives, and a desire for clean-label products are expected to fuel the demand for natural food colors over the coming years. On the other hand, the regulatory framework governing food colorants is becoming a significant factor in the natural food colors business. Regulations vary across countries and regions, with specific standards and guidelines for the use of natural colorants. The manufacturers are focusing on meeting consumer demand by meeting evolving regulations to ensure legal compliance and consumer trust.?
Advances in technology and extraction methods have significantly impacted the natural food colors industry. Innovations such as improved extraction techniques, novel sources of natural colorants, and sustainable production methods have expanded the range of available options and improved the quality of natural food colors. Solvent extraction, cold-press extraction, and steam distillation are the most popular extraction techniques among the manufacturers.?
Europe is one of the leading regions for the natural food ingredients & additives market. According to the report published by the Center for the Promotion of Imports- Ministry of Foreign Affairs 2022, the UK is a leading importer of natural food ingredients, such as colorants and oleoresins.??
With high disposable income, the demand for natural foods among the European consumers is expected to rise, thereby boosting the growth of the natural food colors market. Germany is a major country contributing significantly to the market growth in the region. Russia, France, and Italy are other potential markets in Europe. Greater demand for naturally processed food and beverages has been experienced by the retail stores in Europe. According to the data published by the Food and Beverage News India 2023, the plant-based food ingredients market in France was valued at $570 million which is expected to reach near $1,000 million by the end of 2026. Some natural food specialists presnt in the country include Denn's Biomarkt, Bio Company, and Alnatura.??
FACTORS EXPECTED TO STRENGTHEN NATURAL FOOD COLORS BUSINESS IN DEVELOPING COUNTRIES?
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The natural food colors market was valued at $1,308.3 million in 2021 and is estimated to reach $3,865.9 million by 2031, exhibiting a CAGR of 10.9% from 2022 to 2031.?
The key players operating in the global market include Koninklijke DSM N.V., Givaudan SA, Nactarome S.p.A., T. Hasegawa Co., Ltd., GNT International B.V., Archer-Daniels-Midland Company, Taiyo Kagaku Co., Ltd., International Flavors & Fragrances Inc., V. MANE Fils SAS, Hawkins Watts Limited, BioconColors, Robertet Group, California Natural Color, Byrnes & Kiefer Company, The Watkins Company, Sensient Technologies Corporation, San-Ei Gen F.F.I., Inc., Gulf Flavours & Fragrances, Orginor Natural SA, Vivify, Kalsec, Inc., Oterra A/S, Kanegrade Limited, and Dohler GmbH.?
COVID-19 Impact on the Natural Food Colors Market?
The outbreak of COVID-19 caused poor logistics, traffic control, and restrictions on public movement leading to supply disruptions. According to the World Trade Organization (WTO) 2021, the global merchandise trades declined by nearly 32% in 2020, which was a steeper decline than the 9% contraction recorded during the global financial crises in 2008-2009. Major importers such as the UK, the U.S., Germany, and others, recorded a decline in sales of natural food colors. The WTO also reported that the disrupted supply chain and trade management are expected to normalize over the next couple of years.?
Natural food ingredients, such as natural food colors, are becoming mainstream products among consumers. Food manufacturers are increasingly utilizing them to offer a desired natural appeal to the consumers in the market. The manufacturers are analyzing the factors that are impacting the consumers’ buying behavior due to the impact of COVID-19 to cater to the evolving demand for natural food colors in the market.?
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