Native Video Ads Increases Awareness, Favorability, and Engagement
Chhote Lal Lodh
Marketing & Product Strategist | Real Estate Growth Expert | Google Ads & SEO Specialist | Data-Driven Insights with Python & SQL
Are you waiting for the right time for native video marketing?
Do you think it will come?
Nope.
There are a lot of business owners who indulge in procrastination & think that I will start tomorrow.
I think you are missing a great opportunity.
Do it, now is the time
First, you should know.
Native video advertising is a form of content marketing used to increase brand awareness, build engagement, and drive sales.
You can say that this is an upstanding strategy of digital marketing. Most organizations depend on video marketing.
What is the right way to increase brand awareness?
Have you ever wondered what is the proven way to do this?
A new study is a way toward answering these questions.
Native video advertising is an effective method of content marketing.
See how native video ads can positively impact your brand marketing and you will successfully impact consumers who are willing to use your product and services.
Why are native ads more effective for advertisers?
The simplest reason is that native video ads effectively impact the target audience.
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Native video ads are more about educating the audience.
Another approach is to pass the message along with entertainment.
How does native advertising apply to social media?
The ultimate goal of video ads is product consideration by consumers and increasing sales.
Nowadays people cannot breathe without social media, and their daily life and decisions are highly affected.
Social media is the main source of entertainment, getting information, building relationships, and sharing daily activities.
The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users on the planet. That’s 58.7% of the global population, many of whom are using social media as a primary source of information.
Social media platforms encourage engagement.
Videos should be aimed at making them attractive and matching the informational needs of the viewers.
Native video ads can be placed on numerous social networks and can take the form of:
In a recent publication by taboola, the following key matrix was impacted by native video ads.
1. Brand awareness improved by 25% when adding native video ads to the marketing mix
2. Native video ads boosted favorability, consideration, and brand image
3. Multi-channel campaigns with native video ads increased engagement