Native Girl Scout Cookie Collab is Deliciously Innovative
David Banks
Flavors, Fragrance & CPG 25+ year Industry Expert, collaborated with 100+ Fortune 500 Brands, via Innovation, Trends, Consumer Behavior, Development, Strategic Insights
A trip down memory lane never smelled so good.
You know there is an old saying that we are what we eat, well with this new line of Girl Scout cookie deodorants I think this is actually coming true. This is the third such adventure (I believe) that Native has taken us on into the world of smelling like the foods we enjoy. They started with the Swedish Fish and gummy bears, then took us on a holiday adventure with some pumpkin spice and peppermint favorites. Now they’re taking us back to one of our favorite times of the year, Girl Scout cookie season. Like the Salvation Army Santa’s, we have again been swarmed by the army of green vests and merit badges waiting at every grocery store entrance.
For this release, I am not going to lie, these were a little weird. They are however a very creative, fun and delicious fragrance offering that #Target graciously gave them an end cap to promote. This scrumptious line of deodorants, body scrubs and sprays are fun for the adventurous GenZ or millennial who are looking to sweat out and smell like their favorite candy, but a little harder to swallow for older adults. Well, maybe if you can't eat the cookies anymore due to health reasons, maybe you can smell like them at least.
This mouthwatering collection brings the delightful essence of beloved Girl Scout cookies to your daily hygiene ritual in a new and unexpected way.
Calorie free of course, which is the best part.
Below are the delicious options you can choose from that will not only satisfy your sweet tooth, but also make you feel clean, refreshed and satisfied in the process.
1. Thin Mint Tranquility
This product immerses you in the calming aroma of Thin Mints with a refreshing aroma dark chocolate and delightful bite of peppermint. The smell is reminiscent of the iconic Thin Mint cookie with a slight bakery note to make you feel just a little crunchy.
2. Caramel Coconut Bliss:
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Indulge in the tropical delight of Caramel Coconut Bliss. This deodorant captures the essence of Samoa cookies with a rich blend of caramel and coconut. Experience a touch of sweetness that lingers, keeping you feeling confident and cozy all day long.
3. Peanut Butter Harmony:
Elevate your senses with this Peanut Butter Harmony deodorant. Inspired by the classic Tagalong cookies, this blend combines the creamy richness of peanut butter with just a hint of sweetness. Enjoy this comforting scent that embraces you like a warm hug on a cold evening.
4. Trefoil Serenity:
Find peace and tranquility with Trefoil Serenity. This deodorant pays homage to the simple and buttery Trefoil cookies. This subtle fragrance embodies a sense of calm, keeping you composed and collected as you go about your day with simple buttery and cookie undertones.
5. Savannah Smile Sunshine:
Unleash the vibrant energy of Savannah Smile Sunshine. These deodorant channels the zesty lemon flavor of the Savannah Smiles cookies, creating a burst of citrusy freshness. Start your day with a touch of sunshine that lingers on your skin for a day of clean and energetic fun.
I applaud #Native for their creative spirit and commitment to quality and dedication to using clean ingredients. Each deodorant in the Native Girl Scout Cookies line is crafted with care, using natural ingredients that prioritize your skin's health. Free from harsh chemicals and aluminum, these deodorants offer a clean and effective alternative for your daily beauty routine.
Hopefully you can still catch this fun and delicious line of deodorants before they are gone. They are truly delicious!
This is such a unique and interesting collaboration. It's always exciting to see innovation in everyday products. How do you think consumers will respond to these new scents?
Brand Marketing | Trend & Consumer Insights | New Product Development | Brand Strategy | Global Marketing Strategy | Project Management | Brand & Product Management
5 个月They smell awful.
Marketing Mind ?? | Sales, Marketing & GTM Strategy
5 个月Never would have expected it