Native Analytics Reporting: Simplifying Monthly Reports for Internal Communication Teams guide

Full article on our blog.

Introduction

Producing monthly reports to evaluate the effectiveness of internal communication efforts can be complex and time-consuming. However, using predefined templates and automation tools can simplify this process, allowing internal communication teams to focus on more strategic tasks.

Part 1: The Importance of Demonstrating the Effectiveness of Internal Communication Efforts

Internal communication teams need to prove the effectiveness of their actions to justify allocated resources and strengthen their credibility. Reports that showcase success indicators, such as employee engagement or reduced turnover, are essential for gaining continued support from key stakeholders and improving communication strategies.

Part 2: Key Indicators to Include in Analytical Reports

SharePoint: Reports should include both quantitative indicators (such as the number of unique visitors and the percentage of active users) and qualitative indicators (such as the most viewed content) to assess engagement and the effectiveness of communications via SharePoint.

Viva Engage (Yammer): Reports should analyze engagement on this platform by including indicators such as the number of posts and reactions, and identifying the most successful content.

Newsletters: Reports should measure the performance of newsletters by open and click rates, as well as the popularity of different issues.

Multi-channel Summary: A summary report is essential to provide an overview of the effectiveness of different communication channels and to identify the most successful ones.

Part 3: Benefits of Native Analytics Reporting Templates

Using predefined templates for native analytics reports offers several advantages:

Time-saving: Simplifies the report creation process.

Efficiency: Facilitates data analysis and the extraction of relevant insights.

Consistency: Ensures uniform data representation, making it easier to compare metrics across different periods.

Standardization: Allows for a consistent report structure across the organization.

Informed Decision-Making: Reports enable quick data interpretation to adjust communication strategies.

Teams can refine their actions based on the insights provided.

Part 4: Automating Monthly Reports with Communication Insight

The Communication Insight application allows for the automation of report creation, offering more advanced KPIs than native analytics and simplifying data collection. This saves time, enhances report quality, and provides deeper insights to optimize communication strategies.

Conclusion

Using native analytics reporting templates and automation tools like Communication Insight helps simplify the creation of monthly reports, ensures more precise analysis, and improves the overall effectiveness of internal communication teams. These tools and strategies free up time for strategic planning and enhance engagement and success within organizations.